Sports Brands And Fashion Actively Absorb "Chao" Elements.
stay
Anta
,
Erke
,
CBA - V5N
In these sports brand shops, you can see the color matching of complex clothing, buy the waist design sports clothing, even the pleated skirt match the fashionable clothing such as color tights and so on.
For a long time, Quanzhou sports brands have launched the brand of fashion line, and the concept of "Sports" has added a lot.
tide
"Element.
The flexible and comfortable functions of sports, combined with modern fashion colors and close fitting tailoring, have become the fashion rules of sports brands.
The brand of Hongxing Erke "
ERKE PLAY
"To integrate music and fashion into the main brand image; CBA V5N, in the spirit of complementing the main brand of CBA, enters the market on the footsteps of fashion; in the Anta sports life hall, children's sporting goods and fashion sports products have become the focus of consumption.
"The consumption trend of Chinese nationals is diversified, and the demand for sporting goods with fashionable and fashionable styles will increase."
Zhang Tao, vice president of Anta (China) Sporting Goods Co., Ltd., said: "sports and fashion are not contradictory. A sports brand should make clear the positioning of the movement, bring the technology content and fabric materials used in sports to the fashion of life, achieve the combination of practicality, durability and fashion, so as to seize the leisure wear market."
It is worth noting that in the introduction of the "tide" elements, the positioning of the main brand of sports is still the core of the various sports brands.
Tan Qibing, the brand leader of Hongxing Erke sporting goods Co., Ltd., said: "product research and development capability must keep pace with each other. It must be divided into degrees. We must ensure the complementary relationship between single product stores and comprehensive stores, and fully consider the proportion of professional products and fashion products, so as not to confuse the vision of consumers and cause the consequences of unknown brand positioning."
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