Why is a woman's underwear B2C website popular with many investors? Zhu Xiaohu, a partner in the venture capital fund of Jinsha River, thinks that dream bazaar is positioning the online women's underwear brand because it may not have a chance to make a new brand in the traditional channel, but it is still a blank market in the Internet channel.

It is understood that at present, as a dream of its own brand bazaar, gross profit margin has reached more than 50%.

Don't burn money to make profits.

In 2006, under the tide of electronic commerce, she and Li Shudong jointly established the Guangzhou Mora Network Technology Co., Ltd., she was the chairman of the company and Li Shudong was CEO.

"It is not because of resource superiority that we choose to make underwear."

Li Shudong denied the reporter's speculation.

According to Li, at that time, the two founders did in-depth research, first identified the general direction, that is, women's field.

Because women's consumption is more sensitive, it is easy to cut in.

After checking the B2C website for women's consumption in the market, they initially discovered that cosmetics were a good choice.

However, in fact, in the cosmetics field, the recognition of traditional brands is too high.

If a private brand of cosmetics is made, it is doubtless difficult to enter the market, and the marketing cost is quite high.

Clothing is a good market for comparison.

In the clothing industry, they chose underwear.

The reason is that underwear did not have a strong brand on the Internet at that time.

In the United States, the "secret of Vitoria" is a successful case of traditional brands fighting online brands. After studying the "Vitoria secret" financial report, they found that there is much to do in the field of underwear.

Soon, the dream bazaar underwear brand was born quietly on the Internet.

In accordance with the division of labor, Li Shudong is responsible for products, including design and production, while she is responsible for marketing and website operation.