In the important link of clothing sales, sales personnel will encounter such or such customers, but because sales personnel do not know the psychology of clothing sales, there are such problems in clothing sales. In order to improve sales performance, these key problems must be solved.

First of all, salespeople must understand what types of consumption are in the customer group, different customers have different needs, and shopping attitudes are different.

I. blindness.

This group of people is mostly impulsive people, who are easily misled, shopping without goals, and seeing everything they like. As long as the clothing salesmen are enthusiastic, the customers will buy without consequence. The commodities they view are not urgent or necessities. They often regret when they return home or when others say bad things. The reason for shopping returns is mostly caused by blind people.

Two, rational type

This group of people has a relatively high cultural level, most of them have their own opinions on anything, and are not easily misled by the fancy words of advertisements. They are very clear about their needs. Most of them are women who are white collar and gold collar. This class of women is generally very good at their own conditions, and is very confident. No matter how enthusiastic you are about the product ads and dress salesmen, as long as it is not for her needs, you are unable to move her. Such people will be rational in shopping according to their needs.

Three, leisure type

This type of crowd is mostly young and middle-aged people. Most of them are idle away from work to the clothing sales mall, so as to kill time. This group does not have the desire to shop, find relaxation and satisfaction in the process of leisure, and seek for visual pleasure.

Use visual pleasure to achieve psychological satisfaction.

Four, boot type

This group of people, mostly with a higher cultural level and more career women, has a quicker pace of life and work. They do not have much extra time, and do not loiter like leisure people. In order to save time, they will understand their clothing sales products by reading newspapers and TV advertisements, and generate strong curiosity and strong shopping desire through advertisements.