Jinhua (Fujian) Sporting Goods Co., Ltd.
Jinhua (Fujian) Sporting Goods Co., Ltd. (formerly Jinjiang Chen Dai Jinhua shoes industry Co., Ltd.) was founded in 1995, is located in the famous overseas Chinese hometown, the Chinese shoe capital - Fujian Jinjiang, is a research and development,
production
A modern and intelligent professional shoe brand operation enterprise.
Since its inception, the company has always adhered to the spirit of "keeping pace with the times, constantly innovating and striving for unity" and persisting in the business philosophy of "quality first, reputation first, teamwork and win-win".
The company has strong economic strength and technical strength, has an efficient management team and high-quality technical personnel, and has strong R & D capability.
The company continuously introduces advanced production equipment from abroad, and pays high salaries to hire outstanding designers at home and abroad as enterprises.
Shoe design
And development consultants, tracking the international market and domestic market trends, so that Jinhua station in the leading position in the industry, leading the fashion trend.
The company mainly produces leisure fashion for men and women.
Gym shoes
Fashions and elegance.
Design style
It is a unique and pcendent style.
The product combines the modern high-tech achievements with the traditional technology, and gets the favor and reliance of the consumers. The sales network spreads all over the country.
In 2007, the company launched the strategy of star endorsement, and invited the powerful singer to come to be the spokesman for Jinhua brand image, which effectively enhanced the brand awareness.
In 2009, the company hosted Zhu Dan, the Zhejiang satellite TV and China blue host, and began a new round of brand development.
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We wholeheartedly welcome the people with lofty ideals to join in and jointly create the fortune blue ocean world.
brand positioning
Brand attributes: sunshine, fashion and initiative
Brand slogan: stick to the upward trend
Brand spirit: advocating not being afraid of difficulties, not being satisfied with the status quo, daring to keep faith and constantly upward.
Target consumers: 15-35 year old optimistic youth
Product category:
Casual shoes
, skateboard shoes, net running shoes, tennis shoes, basketball shoes, high floor shoes, etc.
corporate culture
Enterprise spirit: keep pace with the times, forge ahead, forge ahead and forge ahead together.
Business philosophy: quality first, reputation first, teamwork win.
Core values of enterprises: employees and distributors as business partners, to provide customers with quality products and services.
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