Over the past few years, Southeast Asian countries have launched a number of brands in Southeast Asia, including the establishment of exclusive stores and branch offices. Some of them are listed in Singapore, Malaysia and other countries. The Quanzhou sports brand has begun to go overseas in various ways. In recent years, many overseas brands have been tested in Southeast Asia, and overseas marketing has been conducted in Quanzhou.

Among them, the channel mode that enables these brands to grow and expand in the domestic market is also successfully replicated in the Southeast Asian market.

In recent years,

Because of the successful experience of developing the Southeast Asian market, Xu Jingnan believes that the same pattern can be replicated in the Eastern European market.

Look at the Middle East market.

In the overseas market that Quanzhou sports brand is coveted, besides the Eastern European market, the Middle East market is attracting the attention of Quanzhou sports shoe manufacturers.

According to the relevant staff of Quanzhou footwear industry association, the Middle East market has been entering Quanzhou shoes all the time, but it is all container type wholesale in the early stage, and the pioneering consciousness of its own brand has only begun to show signs in recent years.

According to Hong Jinmiao, Secretary General of Minnan chamber of Commerce in the United Arab Emirates, a new phenomenon in Dubai's shoe market is that sports shoes and casual shoes are becoming more and more fashionable.

As a result, the demand for sports shoes is increasing in the region, and the market share of sports shoes is rising rapidly as traditional leather shoes.

He believes that Dubai is not a synonym for luxury goods. In fact, the demand for goods in the United Arab Emirates market is all-around and multi-level, and all kinds of products have market.

In his view, the Dubai market is more important as the Gulf hub to the Middle East market radiation.

He said that the UAE is located in the throat of the Persian Gulf, and Dubai is a typical port city with convenient pportation and pportation. It is called the "capital of trade" in the UAE.

At the same time, it is also an entrepot trade center in the Middle East.

Its radiation surface has reached North Africa, the Middle East, southern Europe and South Asia, Western Asia and other regions. The population of these areas is as high as 1 billion 300 million, and the consumption level is high, medium and low. Some countries in the Middle East, especially those in the Middle East, are confined to oil and petrochemical industries. The vast majority of consumer goods rely on imports, stimulating the commercial and entrepot trade in the Gulf region, and objectively consolidating the status of Dubai's trade hub and promoting the local economic prosperity.

With its unique geographical location, Dubai is also known as "the capital of the Middle East", and its hub status is irreplaceable.

With the increasing impact of Chinese brands on the world, it is not impossible to develop the Middle East market with independent brands.