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Danone: Training Key Business In China

2010/7/31 16:56:00 69

Danone Brand

Recently,

Danone

The group suddenly sold nearly 30% of its holdings.

Huiyuan Juice

(1886.HK) 200 million euros in equity interest, and said it would focus on fresh milk, water, infant nutrition and medical nutrition business.

market

Widespread concern.

What is the "abacus" of Danone? Laurent Sacchi, a spokesman for Danone Group, said in an interview with reporters that China is one of the 4 markets with 4 or more businesses in the world. The challenge facing the company is how to cultivate key businesses in China.


99.7% the factory is Danone.

Sole propriet


In recent years, with the continuous withdrawal of Danone, including Huiyuan, Wahaha and Guangming dairy, Laurent Sacchi has said that 99.7% of the 26 Chinese factories are wholly owned by Danone.


Laurent Sacchi said Shanghai and Guangzhou are the core cities in China.

"Yogurt is not a traditional Chinese food. Guangzhou and Shanghai are deeply influenced by the West and are more recognized for yogurt."

He said that the yogurt business that had been withdrawn earlier this year has been restarted at the Beijing plant and has been wholly owned and manufactured locally in 100%.


From strategic planning, Huiyuan's juice business is no longer the industry that Danone wants to continue.

"Danone's core beverage is actually natural mineral water, because there are many competing brands on the pure water in China."

Laurent Sacchi representation

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