Yesterday, the consumption trend of autumn and winter clothing held by the Beijing Municipal Commerce Commission Forum Come from Yansha Mall, Xidan shopping malls, modern mall and other large business executives said that "low carbon consumption" gradually led consumers to buy clothes, while driving the clothing consumption in the second half of this year to continue to grow rapidly.

According to the data released yesterday by the Beijing Municipal Commerce Commission, the clothing products of the city of Beijing from 1 to June this year were realized. retail The amount of 26 billion 780 million yuan, an increase of 13.7% over the same period. At the same time, the consumption expenditure of Beijing residents for clothing is higher than that of other commodities, which increased by 13.9% over the first half of last year, 3 percentage points higher than that of the same period.

According to statistics, at present, Beijing residents spend about 11% of their daily expenses on "wear". "Nationally speaking, Beijing residents are more concerned about clothing brand and texture, so the high-end clothing market is relatively mature." Kuang Zhenxing, vice president of contemporary shopping mall, said the survey shows that "purity" will become the most popular keyword in the second half of this year. "Pure cotton, pure hemp, pure silk and other pure natural materials will become the first choice for low carbon textiles."

Clothing experts also pointed out that in many customers' consumption concept, the consciousness of "single consumption price ratio" is gradually forming. "A good quality clothing is calculated at a price of 1000 yuan. If consumers buy it back, if they wear 100 times, the price of a single consumption will be 10 yuan; and some forty or fifty yuan and one piece of goods will be taken away by consumers once washed, and the latter's consumption price is not as good as the former." The reporter understands, it is precisely because of the market characteristics of clothing consumption brand and high-end market in this city, Beijing merchants also avoid excessive losses due to the "no spring" climate in the first half of this year. "A lot of big brands are sold throughout the country, and they can achieve regional adjustment in time. Part of the backlog of spring clothes goes to the second and three tier city stores, and it can still be a best seller this autumn." A person in charge of Xidan shopping mall said.