CPI Innovation Is High &Nbsp; Clothing And Footwear Industry Is Going Up Again.
In August 11th,
National Bureau of Statistics
The CPI released in July rose by 3.3% over the same period last year, not only hitting a new high for the year, but also the highest since November 2008.
The prices of eight categories of commodities rose six and two, food prices rose 6.8%, non food prices rose by 1.6%, and two of the decline were clothing and pportation and communications.
Shoe industry suffers from three "serious diseases"
According to expert analysis, CPI innovation is all caused by inflation. Since it is inflation, why other commodities have gone up, but only shoes and other clothing categories have not risen. There is obviously a problem in it. Is it a problem of their own or a market problem? Recently, Tan Ru has conducted Market Research in some cities such as Beijing, Shanghai, Hangzhou, Chongqing and Wenzhou. It has found that the main reason why shoes do not rise is mainly in itself, and the shoe industry has at least three kinds of "serious diseases".
everything
Homogenization
The market competition of homogeneous products is fierce.
In order to complete the sales plan at the beginning of the year, some shoe brands began to "small profits but quick turnover" or "no profits but quick turnover".
The two is overcapacity.
at present
China footwear industry
The annual capacity can reach 7 billion pairs, far exceeding the market demand, and the domestic surplus capacity of up to 20% can not be digested, resulting in a large inventory of shoe products, and some shoe products have to sell at a reduced price in order to return the funds.
The three is lack of innovation.
some
Shoe enterprises
Eager for quick success and instant benefit, do not want to invest high in shoe product research and development, but habit is copied and imitated, resulting in some shoes added value is not high, sales sluggish.
Some brand shoes companies invest a lot of money to develop shoes, which will be plagiarized by followers. Some of them will lose their enthusiasm in scientific research.
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