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Beijing People Spend 11% Of Their Money On &Nbsp; Natural Selection Is The First Choice.

2010/8/14 11:08:00 44

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Recently, autumn and winter were hosted by the Beijing Municipal Commerce Commission.

Clothing category

At the Forum on consumer trends, executives from several large commercial enterprises, including Yansha mall, Xidan shopping center and contemporary shopping mall, said that "low carbon consumption" gradually led consumers to buy clothes, and at the same time led to the continued rapid growth of clothing consumption in the second half of this year.

Beijing Commerce Commission released yesterday

data

It shows that from 1 to June this year, the retail sales of Beijing wear commodities reached 26 billion 780 million yuan, up 13.7% from the same period last year.

At the same time, the consumption expenditure of Beijing residents for clothing is higher than that of other commodities, which increased by 13.9% over the first half of last year, 3 percentage points higher than that of the same period.

According to statistics, at present, Beijing residents spend about 11% of their daily expenses on "wear".

"Nationally speaking, Beijing residents are more concerned about clothing brand and texture, so the high-end clothing market is relatively mature."

Kuang Zhenxing, vice president of contemporary shopping mall, said the survey shows that "purity" will become the most popular keyword in the second half of this year. "Pure cotton, pure hemp, pure silk and other pure natural materials will become the first choice for low carbon textiles."

Costume expert

At the same time, it is pointed out that in many customers' consumption concept, the consciousness of "single consumption price ratio" is gradually forming.

"A good quality clothing is calculated at a price of 1000 yuan. If consumers buy it back, if they wear 100 times, the price of a single consumption will be 10 yuan; and some forty or fifty yuan and one piece of goods will be taken away by consumers once washed, and the latter's consumption price is not as good as the former."

The reporter understands, it is precisely because of the brand characteristics of Beijing clothing consumption and high-end market characteristics, Beijing merchants have also avoided excessive losses due to the "no spring" climate in the first half of this year.

"A lot of big brands are sold throughout the country, and they can achieve regional adjustment in time. Part of the backlog of spring clothes goes to the second and three tier city stores, and it can still be a best seller this autumn."

A person in charge of Xidan shopping mall said.