Anta Hopes To Make Profits In 2012 After Acquiring FILA Brand
Anta
Sports chairman Ding Shizhong said at the performance press conference that Anta's newly acquired FILA brand will become a new growth point for the group. The company will launch a large number of FILA brand products in September, hoping to achieve a balance of payments next year and make profits in 2012.
For NIKE to enter the second and three line markets, Ding Shizhong said Anta's advantage lies in Anta.
brand
The largest city in the country, plus Anta as a partner of China's Olympic Games, has not responded positively.
In addition, Anta sports investor relations vice president Lu Jiahui, the company maintained the Asian Games advertising investment accounted for 14% of the annual sales, but in the second half of the year compared with the first half of the year is more.
Ding Shizhong added,
Asian Games
It is not simply to increase sales orders, but also to enhance the brand. Anta will maintain the status of the mass brand and strive to sell in the second and three tier markets.
Supplement:
Anta sports performance in the first half of the year, as of the first half of this year, the average selling price (wholesale price) of footwear products increased by 2% to 96.9 yuan (RMB, the same below), and clothing products also increased by 7.1% to 49.6 yuan; the increase in the average price was mainly due to the increase of the Chinese consumers' disposable income and the demand for sports and health care products, and the enhancement of brand reputation and brand image.
During the period, the number of footwear products sold increased by 9.3% to 18 million pairs, and the average cost of footwear products dropped by 4.6%. The main reason is that the shoe factory increases production capacity, purchases raw materials ahead of time, reduces the impact of price fluctuations, and purchases raw materials in conjunction with OEM/ODM, thereby strengthening the group's bargaining power and enjoying large volume purchase discounts.
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