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How To Improve Shopping Guide Skills

2010/8/24 15:45:00 31

Shopping Guide Sales

How to improve

Shopping guide

In store reception, this is clothing.

Terminal store

Shop operators have always been concerned about the problem.

We also feel this way. When we enter a store as a consumer, what do we hope the store's shopping guide should be like?


First, let's first understand the customer's shopping signals.

The obvious shopping signals of customers include: touching clothes, looking at prices, looking at trademarks, asking directly what color they have, and comparing them with the mirror.

In addition, there are some obvious shopping signals that need attention, such as staying on a certain object, repeating in one area, discussing clothes with friends, reading their shopping lists and so on.


Therefore, the guide should pay attention to it.

customer

Shopping signal, mainly the following three kinds: first is the expression of shopping signals, including the pleasure of showing appreciation, thoughtful, serious expression, and so on.

The second is language shopping signals, including asking about commodity prices, materials, or showing friendliness to shopping guides.

The other is the behavior shopping signal, including a long time to watch the product carefully, touch the product, shift the view from the product to the shopping guide, look around, and compare with the shopping guide's eyes.


As a guide, there are two kinds of common mistakes. First of all, they are closely followed, which means that when customers enter a store, the shopping guide follows.

Another is what we call the "illumination error", that is, when guests enter the shop, they guide their customers like a thief.


After the greeting, do not immediately stand next to customers or follow him. Customers should be allowed to browse at random, giving them a free choice of time and space, paying close attention to customers in the vicinity, and finding customers' needs through eye observation, ear listening and mouth inquiries.


Note: premature contact with customers can cause guests' disgust to cause guests to leave your counters. Only when you talk with guests at the right time can you retain your guests.

When customers send out shopping signals, they can greet guests, because this is the time when guests need help most.

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