Sales promotion in the off-season is a lot. clothing Shops often use the means, but often fall into the embarrassing situation of promoting but not selling. clothing The reasons why shops do not sell well in the off-season are mainly as follows:

First, the cognitive bias of business personnel to form.

Quite a lot clothing The inertia thinking of salespersons in off-season salesmen often deviate from their understanding, leading to behavioral errors.

Two, dealer cost closure

The short-sighted behavior of clothing dealers has decided that it is normal for a clothing store to be caught in the off-season promotion costs. Especially for fast moving consumer goods dealers.

Three, the changing environment of the market

When things change, things change. Nowadays, the market competition is more intense, and the variability of the marketing environment brings difficulty to the decision of the clothing store's off-season promotion. The result is that there is a big deviation between the effect of the clothing store's off-season promotion and the expectation.

Four, poor executive ability

Poor execution is one of the most important reasons for poor sales promotion in the off-season. If there is a creative off-season promotion plan, if the execution is poor, the purpose of sales promotion will not be achieved.

Five, lack of follow-up support for promotion.

Many times, clothing stores are off-season promotions just for the purpose of collecting receipts. After transferring the inventory to distributors, the manufacturers do not follow the control of the two batches and terminal promotions.

Six, not sure about the sense of rhythm of promotion.

In the off-season promotion of clothing stores, most manufacturers often find fault with the sense of rhythm of sales promotion, and the direct result is the "unbalance" in the off-season promotion of clothing stores.