When you buy a new car, you must dress up carefully.

market prospect

According to the statistics of the vehicle purchase office of the State Taxation Bureau of Zhengzhou, Henan, from January 2005 to November, there were 49451 new cars in Zhengzhou, including 37483 private cars, accounting for 75.8% of the total number of new cars.

That is to say, on average, there are more than 100 private cars on the roads in Zhengzhou every day.

According to authoritative sources, the number of private cars is increasing year by year, and the demand for personalized car accessories is also increasing. There are huge business opportunities behind the market demand.

Analysis of the industry, the current car owners, their

the way of management

Mr. Zhang opened a car accessories store in July 2004.

When the shop opened, the store's unique accessories attracted many car owners.

Talking about the idea of choosing a car ornament shop, Mr. Zhang said with a smile, "it's mainly because of the fact that you have a car, and you always like to buy some accessories to dress up. Unfortunately, it is not easy to find a favorite little thing in Zhengzhou."

So, Mr. Zhang thought, "there are so many people in Zhengzhou, and they are increasing year by year. There are certainly many people looking for something new, looking for excitement and finding comfort.

Why not open a car accessories store, not only looking at it, but also making money.

Walking into Mr. Zhang's shop seems to be a paradise for all kinds of exquisite trinkets.

Here, liquid perfume has long been eliminated. The special perfume in the car has been changed into solid or jelly, and the shape is also pleasing. The 76 brand of Japanese brand is small gasoline barrel, orange red football, pink KITTY cat shape, exquisite watch shape, wheel shape, golden Guanyin Buddha statue.

All of them make people fondle admiringly; decals have all kinds of classic images in Disney animation; the design of chair covers is even richer; there is a light green chair cover with a white SNOOPY printed on it, which is very naughty and cute, and the female owners who often come to shop are screaming excitedly.

In order to meet the "unique" demand of customers, Mr. Zhang has always insisted on buying goods in Wuhan.

Perfume, applique, car wax, cushion and so on are all selected by himself. They are more personal and maintain high quality.

A small bottle of perfume will be sold for more than 100 yuan, and imports will be more expensive.

The reason why it is expensive is because it is quite different and can hardly be found in the Zhengzhou market.

However, many owners are willing to spend more money on it.

Mr. Zhang said that small shops always insist on service first and brand second, try to create a warm feeling for customers and seize the psychological needs of customers.

Many car owners, especially female owners, spend hundreds, thousands or even more of their money on their cars.

investment analysis

Mr. Zhang said that the investment in such a shop is relatively elastic, thirty thousand or fifty thousand yuan can open a small car accessories shop, three or five hundred thousand yuan can also be placed in the shop and not conspicuous.

The general brand car accessories shop franchise costs ranging from several thousand to tens of thousands of yuan, the first purchase of about thirty thousand yuan.

Plus the rent, shop decoration, handling various documents, liquidity and so on, the general cost of joining the auto accessories shop is around fifty thousand yuan.

Generally speaking, the automobile accessories shop usually chooses the section and the area which the pportation is convenient, the intersection is quite many, this is more convenient for the customer to drive directly to the shop to purchase, the maximum attraction customer's eyeball.

If a more personalized and fashionable shop is located in downtown area, it will also attract many cool car owners to come and buy.

Mr. Zhang also said that for those investors who have just been involved in auto accessories shops, they should not be hasty.

And joining a brand store is a wise move. It not only solves the worries of the source of goods, but also saves part of the advertising expenses. After all, the famous brand effect has long existed.

At the same time, investors should also explore the market more.

Now a car owners want their cars not only beautiful, but also personalized, so we should always pay attention to market changes and owners' hobbies.