Adidas Autumn Women Training Series &Nbsp; Market Activity Starts
Adidas
Recently announced the launching of the autumn 2010 women training series
market
Promotional activities, launched a new campaign theme "release themselves, BeBetter", hoping to encourage women to seek psychological and physical improvement through sports, so as to face life and work in a positive physical and mental state, and do better.
Li Bingbing, a famous young Chinese actor, and Kim Ma film Li Bingbing, as the spokesperson for the image of women's training series, attended the release. It was first publicly accepted by the Adidas sports team and encouraged women to join the campaign to improve their self.
It is reported that in the next month, Adidas will launch its own "BeBetter" shopping mall roadshow in various places.
At that time, Adidas's behind the scenes team will come to the roadshow to provide consumers with professional advice and tailor the "BeBetter" plan.
Adidas officially signed in March this year, and Li Bingbing became the women's training series.
Spokesman
Since then, a series of print ads featuring yoga and dance have been widely praised and brought about a trend of female movement.
At the event, Adidas released the autumn advertisement featuring yoga, dance and sports leisure series. Li Bingbing, the protagonist, showed his confident and graceful movement.
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