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Analysis Of The Story Behind The Success Of Star Endorsement Home Textiles

2010/9/4 20:22:00 107

1, the confusion of celebrity endorsements

Since Bo Yang

Home textiles

Since the invitation of Bai Suzhen, a Taiwan film star in The Legend Of White Snake, was endorsed by Angie Chiu, the home textile industry began in the spring and Autumn period and the Warring States period.

Since then, home textile companies have invited movie stars to speak for themselves, from Mercury's Carina Lau, Michele Lee of lollai, Yang Liping of fuanna to Lin Chiling of Futian, and then to Yue Sun of recent violet and blue pigeon home textiles. All these enterprises have paid high endorsement fees to companies, but have brought considerable returns at the same time.

At present, many scholars and experts in the industry have launched a heated debate about whether the home textile enterprises should invite celebrities to speak. Some people say that home textile enterprises are small in scale and are not suitable for paying high fees for celebrity endorsements. Some people say that home textile enterprises have to gamble if they want to make big brands.

Opinions vary. Do you want to invite? How did you do it? How did you push it? How?

Brand star

The reasonable grafting of product relations must be recognized and recognized by the leaders of enterprises, otherwise it will be difficult to achieve the maximum effect.

2. Successful celebrity endorsement brand

At present, in the ten years' understanding of home textile industry, Carina Lau is believed to speak.

Mercury

Michele Lee's endorsement of Luo Lai home textiles and Fan Bingbing's endorsement of Kasen home textiles and other brands are successful.

Looking at the success of celebrity endorsements, we first need to see whether the popularity of its endorsement brand has been greatly improved.

When it comes to brand names, can consumers think of a certain star's endorsement?

Or when it comes to a star, can consumers tell you that the star endorsed a certain brand, followed by whether the sales of brand enterprises have increased substantially compared with previous years.

Usually successful star endorsement, its sales will increase 30-50%, or even higher; once again to see whether the brand's reputation is improved, this involves whether the store's image of its brand is upgraded or replaced, and whether the publicity level of the brand has been greatly improved.