Han Style Clothing Self Built Channels Re-Enter Wuhan
From glory to failure, a bitter thought.
Han style clothing
Aspire to brand and retail are becoming more and more obvious.
Recently, another Wuhan clothing company held a fashion show, saying that it would build its own sales channels to resist local counterfeiting and re attack.
Wuhan
Market.
The traditional Han clothing enterprises generally take
Wholesale clothing
Mainly.
Liu Yong, director of marketing of Wuhan Tsun Jin industry and Trade Co., Ltd., introduced the company after its establishment in 2002, and has set up more than 50 stores in other parts of the country, but there is no store in Wuhan.
With the continuous saturation of the foreign markets and the development of the Wuhan market, the company will set up 20-30 stores in Wuhan this year, directly developing the retail terminal service.
"It is undeniable that the lower land costs, pportation costs, human resources and broader market are actually excellent soil for the development of enterprises.
But the plagiarism of the Wuhan market is worrying us.
Liu Yong said that many garment enterprises in Wuhan were eager for quick success and instant benefits. Blindly copying and copying led to the development of many Han made clothes in the field rather than "returning home".
From the end of May to the first half of 6, the Han style clothing company Bo Ya Ya and he Rong held a high-end fashion conference in Wuhan. They also claimed that they were moving towards high-end, retail and branding.
Li Qunbao, Secretary General of the Wuhan clothing trade association, said, "there are more than 1600 garment enterprises in Wuhan. At present, there are still too few enterprises that make brands. Only wholesale and no brands, Han style clothing will always be difficult to grow."
He suggested that the brand of Han style clothing before was sold by production, and now that the market is changing, the brand should be sold.
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