Annual 9 - 15

In order to effectively promote the construction and improvement of the home furnishing terminal market, and based on the Northeast market is one of the key markets of China's home furnishings, China Textile Association's home furnishings Specialized Committee invited Xu Bin, the chief consultant of Beijing frontier consultants, Mr. Cen Ying, the chief consultant of Shenzhen Lian and vertical and horizontal Brand Management Co., Ltd., and other experts to Liaoning for market research, in-depth understanding of the local market situation, and zero distance communication with local agents and terminals.

We exchanged views on the market prospects and marketing methods of home furnishing clothes, and also visited.

On the morning of September 15th, the Northeast channel alliance and market report conference was held in the five love market conference room. The conference was hosted by the China Textile Business Association, and the Specialized Committee organized the China Textile Association home furnishing Specialized Committee.

At the beginning of the conference, Mr. Peng Guifu, President of the home furnishing Specialized Committee, delivered a speech, pointing out that with the development of the industry, the construction and maintenance of the terminal system is very important.

At the meeting, the Liaoning excellent household clothing channel agent jointly read the "Convention on the Chinese clothing market in Liaoning", calling for a healthy market competition environment and the consistent response of the participants.

The selection of excellent household agents in China (Liaoning District) and hundreds of star shops in China's home furnishings (northeast three provinces) was also announced at the conference -- 5 excellent agents and 15 star rated stores.

The selection campaign is planned, organized by the China Textile Association home furnishing Specialized Committee, and implemented in the industry. The aim is to mobilize and motivate the attention of all walks of life at all levels of the household clothing industry, and devote more effort and devotion to the maintenance and development of the home clothing brand, set up an industry model, and create a healthy, healthy and developing home service market environment.

The winners are listed below.

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China's excellent home furnishing agents (5):

Autumn deer Shenyang branch

Shenyang AI Ren Fashion Co., Ltd.

Shenyang Bao Fang Home Textile Technology Co., Ltd.

Shenyang spring rain Garments Co., Ltd.

Shenyang Sheng Ni Da Trading Co., Ltd.

There are 100 star shops in China (15).

Daqing department store jade eggplant store?

Gongchangling?

Jinzhou department store autumn deer counters?

Jinzhou Qian Sheng Shopping Plaza?

Jilin Hunchun Street duo cocoa store?

? Jilin Tonghua Boli spring Plaza duo cocoa store

Anshan?

Jilin Changsha street new family family home

Shenyang?

Shenyang Zhongxing commercial building?

Shenyang spring department store?

? Qigihar Ruili underwear discount shop

Duo cocoa store on the third floor of the commercial center of Liaozhong City

Lianshan Fenton store, Huludao, Liaoning

Anshan city four Dragon shopping mall duo cocoa store

Through the investigation before the meeting, Mr. Xu Bin, on behalf of the home clothes Committee and the frontiers, released the Northeast home clothes market report at the meeting, analyzed the current situation and prospects of the Northeast home furnishing market, and conducted targeted public classes. The topic was "how to quickly enhance the store performance" for the home furnishing enterprises and franchisees. It pointed out that the five major aspects of personnel, display, promotion, goods and services are closely related to the store performance, and how to carry out differentiated marketing.

Members of the display Committee of the China Fashion Designers Association, and the teacher of color certification in the US CMB company, Mr. Cen Ying, made an eye opening course on the confusion of the shops in the end of the exhibition, and analyzed the related key elements of the display, including the store planning, lighting system, display combination mode, color specification, key display and display management.

The conference also set up the answer time, the experts answered the puzzles in the business process of the home clothing dealer. How to learn from the operation experience of the big brand, the problem of employing people, the quality of purchase and so on are all the problems that people are more concerned about.

This conference has attracted many brands of home furnishing clothing and the excellent distributors in the Northeast market. We have all said that we are glad that the industry activities can go deep into the region and go into the middle and lower reaches of the industry, so as to effectively solve the confusion in the terminal construction and hope that the activities can be carried out throughout the country.