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Brand Building Leads Fu Mao'S "Trousers Industry" Pformation And Upgrading

2010/10/1 12:53:00 70

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In recent years, the Yulin Municipal Industry and Commerce Bureau, taking the creation of a model city of non-public economy as an opportunity, vigorously supports the Fu Mian trousers industry to become bigger and stronger, and leads the Fu Mian trousers industry to take the road of brand development.

Guangxi Fuli

clothing

With the help of Yulin business and Industry Department, the limited company registered the trademark of St. John's family. Its products sell well all the way, and only about 1000000 orders per year are produced abroad. The annual output value of the company is about 50000000 yuan, and the annual tax is about 1000000 yuan.

In fufumian District, like "Fuli", more and more companies are developing their own brands through marketing.
服裝產(chǎn)業(yè)徹底告別了過去一條褲子只能賣二三十元，而經(jīng)過廣州、深圳的企業(yè)稍微加工再貼上一個(gè)商標(biāo)，就可以賣到上百元甚至幾百元，價(jià)格翻幾番!的時(shí)代。

From small workshop to brand enterprise, after hard harvest.

Many are like "Fuli".

clothing

Enterprises have tasted the sweetness of brand effect.

The largest washing plant in Fumian management area, the Jin Shi Sheng water treatment plant, has set up a fashion design and research center and invited experts from the university to conduct research.

"If you want to create your own brand, you must have originality, and plagiarism can always be a three product."

A person in charge of the factory said.

In those days, the Jin Shi Sheng water treatment plant was only a small workshop, which earned cheap processing fees for processing foreign enterprises. Now, the Jin Shi Sheng water washing plant attracts many domestic and foreign orders by relying on its own brand. "This order gives us no rest time," the factory's responsible person is proud to say.

More and more trousers enterprises recognize the importance of brand, and "brand reengineering" will become a breakthrough for promoting the level of Fu Mian garment enterprises, and forging their own brand in the more intense international market.

Now, the Fumian clothing industry has created more than 200 distinctive clothing brands. Bin Hui, Emperor family, Xi Li Xi, Chile, Sheng Jianhua, Xin Yong and other brand clothing materials are exquisite, fashionable, fine workmanship, reliable quality, and have certain influence and popularity in the whole country and Guangxi.

Implement trademark strategy and create brand.

In recent years, the Yulin Municipal Industry and Commerce Bureau has actively guided the clothing enterprises to implement the trademark strategy, enhance their awareness of creating their own brands, and set up a stage to show their own charm for the clothing enterprises, so as to build a bridge for communication between the enterprises and the market.

Liao Bin, director of the Bureau, has led the working group to the research of clothing enterprises for many times, so as to enhance the brand of Fu Mian clothing.

At the same time, a permanent working group was sent to invite Guangxi trademark office to enter Fumian, vigorously guide clothing enterprises to expand the international market, enhance the competitiveness of foreign trade export, implement the brand strategy, cultivate famous brand clothing, and constantly improve the taste of Fu Mian clothing.

brand

The creation and upgrading of trousers industry.

The development of clothing brand in Fuyang district not only promoted the optimization and upgrading of trousers industry, but also promoted the development of more than 300 supporting industries such as washing, accessories, computerized embroidery, cloth processing machinery, and so on, and absorbed more than 50 thousand rural surplus labor force.

Fukuwata Masahito walked to the unique "world pants capital" step by step.

Now the Fu Mian trousers industry has a huge industrial cluster, an increasingly perfect marketing network, an increasingly superior industrial carrier, a growing industrial team, and a large number of clothing brands.