According to the United States NASDAQ Information on China's vertical clothing e-commerce websites recently revealed Mcglaughlin The IPO application document has been submitted to us to raise $100 million for upgrading the e-commerce infrastructure and building a new logistics centre and warehouse. It is reported that this is also China. Electronic Commerce For the first time, IPO was carried out in the US capital market.

According to the insiders, Mcglaughlin, founded in 1996, has made rapid progress through the multi-channel expansion of online and offline businesses and the help of the capital market. However, the fact that Mcglaughlin intends to go to the US IPO is bound to create a big storm in the Chinese e-commerce B2C market.

After years of market development and consumer education, China's e-commerce B2C market is booming, and it has gradually become one of the focus areas of PE/VC capital. According to the data of Qing Dynasty, there were 95 investment events in China's e-commerce B2C industry and related fields in the past 2006-2009 years, involving 44 enterprises and 604 million US dollars in investment.

It is worth noting that in the second quarter of 2010, there were 16 investment events in the field, of which 13 disclosed the investment amount, the total investment amount was 138 million dollars, and the average investment amount was 10 million 610 thousand US dollars, which was higher than the average investment amount of e-commerce B2C market in 2008 and 2009.

Industry institutions believe that since the beginning of 2009, Jingdong mall, van Kee pin and other e-business B2C companies have been preparing for listing, but there are no substantive initiatives. This time, Mcglaughlin will go to the US NASDAQ to be listed, or will become the first Chinese e-commerce enterprise to realize IPO in the US capital market. It will also speed up the listing of Chinese e-commerce enterprises to a certain extent.

The relevant reports released by the Qing Branch predicted that the three categories of e-commerce B2C enterprises will have the prospect of listing in the future. First, the 3C B2C business is developing rapidly, and in a short span of three years, the number of sales share in many subdivided B2C markets is ranked first, with sales revenue of about 9 billion 900 million yuan, accounting for 44.20%. Jingdong mall is in a leading position, with a sales scale of 3 billion 700 million yuan, accounting for 37.37%. In addition, sales of excellence, new egg, Beidou mobile phone network, easy news network and century electric city are all on the rise.

Secondly, the B2C of clothing e-commerce has sprung up. In 2009, the sales volume of China's clothing market reached 1 trillion and 49 billion 90 million yuan, with an annual growth rate of 21.6%, a new growth rate since 2006. Among them, clothing online sales revenue of 3 billion 900 million yuan, huge room for development.

Once again, mother and child e-commerce B2C has become another rapidly developing market segment. China's mother child e-business B2C online sales market is a relatively more subdivided market, sales revenue in 2009 was about 824 million yuan, accounting for 3.68%. Among them, the leading advantage of red children is obvious, the sales scale reaches 328 million yuan, accounting for 39.81%.