As the weather turns cold, warm clothing comes to the peak season.

Many shopping malls in Beijing are famous for their light weight, comfort and warmth.

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High price, light and warm texture, single color, and regular pattern are the common impression of cashmere products for a long time.

Therefore, many young people regard cashmere sweater as the best gift to honor their parents.

In the shopping malls of many shopping malls in the capital, some fashionable elements, such as hollowed out, plate flower, bead chain, ink and wash patterns, have quietly blended into the design of cashmere sweaters, and cashmere sweaters are more colorful and colorful in color, giving off more youthful flavor.

In the Pacific department store of East 3rd ring, we are holding a cashmere down sale in winter. Many brands such as Erdos, Si Qin, and pashat are offering special cashmere sweaters, such as a pink lady cashmere sweater with an original price of 1899 yuan, which sells for 950 yuan, attracting many consumers' attention.

In the Renaissance commercial city, there are numerous cashmere sweaters and styles.

Unlike in previous years, there are many young people in cashmere sweaters. Some of them buy for the elderly at home, and many are choosing suitable cashmere garments for themselves.

"Originally only intended to buy a cashmere sweater for the elderly at home, but here we can see that there are a lot of styles, and the color is much better than before, so we have chosen one for ourselves."

Before a brand counter, a girl who had just selected two cashmere sweaters said.

For a long time, cashmere, known as "soft gold", has long been regarded as a high-end consumer goods rather than fast moving consumer goods.

This positioning has made it difficult for cashmere products to break through the old and formal mode. Cashmere industry has become a special industry serving the middle aged and the elderly and "gift consumption" to a certain extent.

In order to get young customers, from this year, cashmere companies have begun to move towards the fashion, to add value to the design.

First of all, the international fashion giant Du Fu, who has signed the international cashmere industry leader, has announced in Beijing that it will lead the whole cashmere industry to realize the upgrading of cashmere brand to cashmere fashion brand from three dimensions, namely, products, channels and promotion.

It is reported that in the early winter of this year, the fashionable cashmere costumes, which were designed by doffer, the series of rainbow buttons, the city series and the England scenery series, were sold out in some cities.

Subsequently, "Snow Lotus" Cashmere also invited the fifty-seventh World Miss Beauty Contest Champion Zhang Zilin to attend the show ceremony of the brand. Cashmere brand is eager to pursue fashion.

Of course, there is only one goal to get close to fashion: let cashmere counters attract more young people to spend.