" micro-blog The platform breaks the constraints of the original geography, knowledge and class among people, and can reconstitute social groups based on common preferences and experiences. information And initiate public action. " Xu Linfang, a public relations manager at Zhengda (China) Sporting Goods Co., told reporters. "Before, some companies tried online marketing, mainly using the network platform to deal with inventory in a low profile. Today, enterprises are looking at the longer term, paying more attention to the promotion and promotion function of the network. Enterprises use micro-blog's user resources to develop new potential users, while using micro-blog to interact with users. brand Demonstrate, improve customer service, customer retention and customer experience. For this reason, Zhengda sports has gradually introduced micro-blog in recent years. Marketing "Mode.

Such a marketing tool is not only a major sports company. Since the first half of this year, a number of "Fujian" shoes and clothing enterprises including CABBEEN, Anta, XTEP, PEAK, and fast star have been officially promoted in Sina micro-blog, or are promoting sales promotion programs, or after sale services, or activities are introduced. A brand war without "gunpowder" has been burning like a tea in micro-blog.