The latest trend: AlexanderWang, a Chinese American designer. king "Last year, after launching a joint limited make-up with Shiseido, it will launch a joint design series with Nike in the autumn and winter.

This Designer Absolutely understanding the balance between business and fashion. While looking at the wave of Chinese American designers, he launched a brand new series of AlexanderWangEssentials in the past few days, which is a very small number of routes. Although the price difference is not far from the AlexanderWang price, there is a myth that "the money may not be able to buy".

The "King" who plays the practical card knows that fashion is not unattainable. Parity Fashion "Included in his brand management plan, such as the joint venture with Nike is an example, but in fact, he already has a people friendly leisure sub card TbyAlexanderWang.

Limited customization, designer series, parity brand, AlexanderWang with three different styles and different prices of brands to enter the consumer market, combined with design and fashion, I believe it can be a long time red.