October 18th hearing, postponed 4 times shares Italy luxury magnate Prada It will impact IPO again. According to reports, Italy luxury goods giant Prada intends to restart the listing plan this year, in addition to listing in Milan, Italy, will also consider listing in Hongkong.

The reason why Prada chose to list in Hong Kong is to further enter the world's second largest consumer goods market in the mainland. At the same time, Prada's choice of listing in Hong Kong will raise more capital than in Milan. It is reported that Prada will make a final decision on whether to go public before the end of this year.

According to reports, in the past 10 years, Prada has tried 4 initial public offerings (IPO). The latest was in 2008, when the company planned to carry out IPO, but due to the outbreak of the financial crisis. market The situation turned bad, and Prada was forced to abandon the plan. Now, because of the Asian business ideal, coupled with the rebound in the business of footwear and handbags, Prada is still operating well during the period of economic turmoil, and is therefore considered the best time for its listing.

Statistics show that in the first quarter of this year, Prada's performance rebounded strongly. The company's earnings report showed that its first quarter profit in fiscal year 2010 rose to 64 million euros, and its current operating income increased 26% to 366 million euros over the same period last year, of which business income from the Asia Pacific region increased by 62%. Prada was founded in 1913 by Mario Prada, the grandfather of the current chief designer, Miuccia Prada.