The 2011 China (Wendeng) International Home Textile Expo and China home textile brand promotion conference, held by the China Household Textile Industry Association and the Wendeng municipal government of Shandong Province, opened 21 days here.

The Expo is full of "cultural flavor".

Display of China's home textile brand products, exhibition of masters of Chinese home textile crafts, exhibition of intangible cultural heritage of China's home textiles, exhibition of 2011 "Lu Xiu Cup" exhibition of Chinese University Students' home textiles creative design competition, four state-level exhibition activities, exhibition of Lu embroidery culture, exhibition of Lu embroidery, and display of Wendeng folk home textile treasures, focusing on more than 310 famous home textile enterprises in 12 regions of China.

In the exhibition of masters of Chinese arts and crafts and the exhibition area of intangible cultural heritage of China's home textiles, the reporter saw many fine works of master of Chinese textile arts and crafts.

Mr. Chen Wen, the master of Chinese arts and crafts, exhibited the three color gold Qinhuai bustling map, showing the grand occasion of Qinhuai in the early Ming Dynasty, showing the charm of gold and silver lines in the artistic expression of brocade.

The Chinese folk art exhibition area shows Qinghai Tu nationality disc embroidery, Korean patchwork art, Nanjing cloud brocade, Tibetan embroidery and Tang Ka, Hunan Dong brocade, Guizhou Miao batik, Nantong Xuan silk, Nantong blue print earth cloth and so on.

In the exhibition area of creative design for home textiles in China

At the same time, Tsinghua Academy of Fine Arts, Beijing Institute Of Fashion Technology, Central Academy of fine arts, Lu Xun Clothing Institute, Guangzhou Acmdemy of Fine Arts and other 30 Chinese Professional Colleges and universities attended the meeting.

During the three days' meeting, China will also hold a forum on the development of China modern arts and crafts home textiles, a master of Chinese home textiles, a famous theoretical Forum on the master of home textile design.

Chinese arts and Crafts Master, contemporary Chinese cloud brocade representative Zhang Baohua, Professor of Tsinghua University, deputy director of dyeing and clothing art design department, and other experts will focus on "inheritance".

Wendeng, Shandong, is a famous town of Lu embroidery. The craft home textile industry has a long history and is also a famous home textile city in China.

At present, there are 4135 home textile enterprises (household) in Wendeng, with more than 130 thousand employees and annual sales income of more than 15 billion yuan.

Wendeng folk is known as "a splendid embroidered affluent" theory.