1. reserve certain test time.

Due to the high technology content and related links in online advertising, it is necessary to test before advertising: whether the advertisement is normal, whether the advertisement link is correct, whether the database is running normally, whether the advertisement monitoring system can count normally, and ensure normal delivery.

2. advertising

The same advertising creative long time, will cause Internet users fatigue, click on the decline, suggest two weeks to replace an idea.

But if it is the promotion of new brands, and hopes to enhance brand memory, we can adopt the same creativity, fixed advertising position and long-term placement to cultivate users' browsing habits.

3. necessary management and optimization

A) test creativity before launch, especially large scale launch.

B) establish the necessary backup plan at the beginning of advertising, so as to ensure replacement and compensation when the effect of fluctuation occurs.

C) conduct detailed traffic checks on the activity website and objectively assess the quality of exposure and audience action contributed by different media combinations.