How to evaluate online advertising Effect?

Usually in Advertising delivery After the end, advertisers can see the relevant data of the advertising effect through the third party advertising monitoring system, including Impression, Click, Click rate, etc., if there is a database, there are also detailed user information collected. Through these figures, the cost of advertising can accurately calculate the CPM, CPC and CPA of the advertisement. The evaluability of online advertising usually refers to these indicators.

The evaluation of advertising effectiveness is very complicated for any kind of media. Internet advertising is no exception. The evaluation of online advertising effect is a bit one-sided if it is simply measured by Impression, Click and Click rate. The user's click impulse is related to many factors: the novelty of creative expression, the incitement of advertising, the interest of products, the prize of activities, the spokesperson of products, etc., all affect the number of Click.

Professional advertisers usually focus their attention on this advertisement. Brand communication How many influences?

With the development of new technology of online advertising, the evaluation of brand communication has been studied. Cookie was used to collect the list of users. After the end of the advertisement, the experimental group and the control group were divided into the experimental group and the control group.