Because the Internet has the multimedia capabilities to pmit text, sound, animation and images, it is much more outstanding than the previous language interface in terms of its possibilities and richness.

If we observe the Internet marketing activities from four main themes of traditional marketing: products, channels, promotions and prices, we can find that the focus of the Internet lies in its

The possibility of online advertising is much more likely than the traditional media. The print media such as newspapers, magazines, and other electronic media, such as TV and radio, are basically a one-way release.

For consumers, relative passive reception status, they can only choose to be indifferent or absorb information from them.

Online advertising, for consumers, can only be absorbed by consumers' active search.

This is the key point. Advertisers or advertising agencies are racking their brains to maximize their creativity in the most common home page advertising icons, grab the eyes of consumers, and encourage them to click with the mouse to enter the network marketing world set by advertisers.

The old advertisement illustration is only an enterprise trademark or a general publicity slogan. Consumers may only glance at it once and for all, whether to leave an impression is open to question.

In terms of sales promotion and events, the instant interaction function of the Internet shows flexibility in marketing. For example, the website will have promotional activities for merchandise coupons, which can be printed from the Internet and directly to stores.

Advertisers attract attention, and the purpose of collecting customer information is also achieved.

This is the best example of marketing creativity.