New era economy The competition is not the competition among individual enterprises, but the whole. Industrial chain Competition. Jinjiang is famous for its famous sports shoes, such as Anta, XTEP and 361 degrees, which are closely related to the complete footwear industry chain in Jinjiang. The development of Anta, XTEP and other finished footwear enterprises needs high-quality shoes and shoes, and other enterprises to provide quality support. If left the upstream and downstream enterprises, the development of many shoe brands in Jinjiang will lose the "right arm".

Although the sporting goods industry chain in Jinjiang has been very complete, however, with the increase of various kinds of functional footwear, the market demand for suppliers is also higher and higher. Detection ability has gradually become a major obstacle to its development. Many brands have begun to call for the construction or introduction of high-end professional third party testing institutions, which will help the sports industry develop faster.

Jinjiang detection capability lagged

Not long ago, Anta At the exchange meeting of the Jinjiang provincial economic and Trade Commission for research in Jinjiang, a professional third party inspection agency will be set up or brought to the table. Anta representative said that although Anta had its own laboratory in 2005, it still could not do all its own testing. "This not only requires manpower, material and financial resources, but also takes time, so that suppliers can use their own testing equipment to detect some of their products." The representative of Anta reluctantly said. However, at present, the situation in Jinjiang is that not all suppliers have the ability or willingness to purchase advanced international testing equipment, and even many suppliers do not have the configuration of testing equipment at all. This brings obstacles to the upgrading of many products enterprises.

Reporters learned from the national footwear inspection center that the sports industry in Jinjiang has not been taken seriously in testing, although some excellent suppliers have purchased some of their testing equipment, but after all, they are numbered. According to Zhang Yuhui, manager of marketing department of the testing center, there are many sporting goods companies in Jinjiang, but there are not many enterprises with qualified scale. Therefore, on the one hand, many finished shoe enterprises have not yet attached importance to quality control, especially in the small and medium enterprises in the domestic market. They have even saved the inspection. On the other hand, the suppliers' capabilities are limited. A single variety testing equipment is often priced at millions of dollars. It is also very difficult for them to set up their own laboratories to match the testing equipment.

"If they are export oriented enterprises, whether they are suppliers or subcontracting enterprises, they themselves do not have the right to speak, nor do they need it." Zhang Yuhui told reporters that the domestic OEM enterprises usually only accept the designated suppliers, designated materials and designated third party inspection agencies to do the sample processing. At the same time, most of the testing agencies in the country and even the official testing institutions can not get the trust of foreign businessmen, which makes the third party testing organizations in China difficult to survive. According to the introduction, most of the third party inspection organizations currently accepted by most export enterprises in Jinjiang are usually from some well-known international inspection organizations in Europe, and only by testing the reports of these organizations can they gain the trust of foreign businessmen. It is reported that China's testing institutions are basically monopolized by these international testing institutions. Therefore, they only set up testing centers in Hongkong, Shanghai and Guangzhou Shenzhen. Although Jinjiang is a shoe capital, it must also deliver goods to the test. In addition, because foreign investors only have the first inspection fees, the export footwear companies usually transfer the second inspection fees to the suppliers, and the suppliers will transfer to their upstream suppliers. All these lead to the long detection cycle of the whole industry chain, resulting in problems such as the lag of production and market. This also has a certain impact on the development of sports industry.

In addition, the small and medium-sized enterprises in the domestic market do not keep up with the laws and regulations, nor do they have the right to speak independently. Zhang Yuhui told reporters that even if it is a brand enterprise, it can only do incoming and outgoing testing, although the production process has QC, but it is still difficult to fully detect in place. It is worth mentioning that most enterprises can only do physical testing, and chemical toxic and harmful substances are still difficult to control. And the national testing standards are lagging behind, which leads to the slow pace of the whole industry chain.

Appealed to third party inspection agencies to enter

"There are more and more subdivision products in the footwear market, and the requirements for R & D design of suppliers are getting higher and higher. However, the quality of materials supplied by suppliers is difficult to be unified. The same shoe may be supplied by several suppliers with different materials, and the quality of the product can hardly be guaranteed. " Li Cheng, director of R & D center of Jinjiang Cheng Chang shoe industry Co., Ltd., told reporters that suppliers are usually tested according to different requirements of different manufacturers. If there are some professional third party testing organizations and the formulation standards of more materials, it is believed that there will be better promotion standards for the upgrading of footwear industry.

According to Zhang Yuhui, although Jinjiang has no international top third party testing agency to enter, the government has gradually opened the footwear inspection center. Recently, it has spent a lot of money to buy many kinds of footwear inspection equipment. The famous companies such as del Hui and PEAK have begun to use the testing center equipment step by step.

In addition, Zhang Yuhui suggested that in the international arena, if we can combine the strength of the government and trade associations and negotiate with foreign businessmen in the name of the association, we will not only enhance their own voice, but also enable them to recognize the testing reports of the third party testing institutions in the country, so that the testing can be carried out locally. "In this way, on the one hand, we can reduce the testing links and time of products, so that products will not lag behind in the market because of the long cycle, but also promote and upgrade the industrial chain. In addition, it is suggested that local governments should gradually formulate relevant technical regulations and standards, and recommend enterprises to use them, which will greatly promote the whole industry in the international forefront. Especially in the formulation of functional standards, it has a positive effect on the design innovation of the industry. "