Enterprise response Raise price of cotton timber + adjust product structure

The price of raw materials for clothing and textile industry has risen sharply, and enterprises should actively seek solutions in other areas in addition to transferring some pressure to the terminal.

Reporters yesterday learned from local clothing enterprises in Guangdong, some enterprises on cotton rising trend is difficult to change the situation, has made efforts to adjust the product mix. For example, we will produce more chemical fiber fabrics or other fabrics that replace fabrics. Some enterprises said that they should improve their operational efficiency, improve their product mix and increase their high-end products.

Gao said that in the current cotton raw material upsurge, high-end brand clothing enterprises can still bear the impact, because the profit margins of high-end brands are better, and the target consumers are less sensitive to "price". But for some enterprises that rely on "quantity" to win, the impact is greater.