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Two Enlightenments From Mcglaughlin Listing To Shishi Similar Enterprises

2010/10/30 11:00:00 62

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For many female friends,

Mcglaughlin

This name is not strange. Often, they receive a brochure from Mcglaughlin.

On the twenty-seven th of this month, the early mailing sales of clothing and accessories to young urban women by mail were now being implemented by B2C companies, including online shopping, mail order and store "three pronged" businesses.

NASDAQ listing

It has become the first electronic commerce company in the us to raise $129 million.

From founding to listing, the company spent 15 years.

The author believes that Mcglaughlin listed on the Shishi similar enterprises two inspiration.

Revelation 1: if you want to go public, you must practice internal strength.

Compared with many clothing B2C e-commerce enterprises, Mcglaughlin can be described as a backdrop of profound background -- Sequoia Capital and domestic venture capital master Shen Napeng are the backstage drivers of its listing.

Like many listed companies, Mcglaughlin also completed three rounds of financing and received about $122 million in financing. Especially in 2008, Sequoia capital invested $80 million to acquire Mcglaughlin.

Why is Mcglaughlin? Because he has implemented online shopping, mail order and store "three pronged".

Though van Tong has been developing far more than Mcglaughlin in recent years, the latter has won VC (venture capital) through years of millions of loyal customers, strong distribution centers and good reputation.

In 2007, Mcglaughlin's net profit was $4 million 112 thousand, down to $3 million 552 thousand in 2008, but in 2009 it reached a record high of $7 million 212 thousand.

Not only that, in the first half of this year, Mcglaughlin's website ran a net income of 108 million US dollars, an increase of 41.6% over the same period last year.

Although Shen Napeng has been sending many domestic enterprises to NASDAQ to be listed as a "master", if he fails to practice internal strength, his ability to "turn the stone into gold" may fail.

Revelation two: ten fold ambush, pressure times.

Mcglaughlin took the B2C of domestic clothing.

E-commerce enterprises

The key step of the listing is that we believe that B2C companies such as fan Kai pin, Masa Marceau and the e-commerce brand BONO of the wedding bird will follow the footsteps of Mcglaughlin.

According to Mcglaughlin's prospectus, financing funds will enhance the electronic commerce infrastructure, build new logistics centers and warehouses, and expand and improve the shops.

Like these B2C enterprises that have established brand through Internet marketing, once they enter the traditional retail market, their brand influence will be highlighted, which will have a great impact on the terminal market of traditional garment enterprises.

It is too much to describe the present clothing environment with ten ambush.