Salesmen should have a wider range of knowledge.

1, we must understand the market and understand the basic marketing.

2, we must master business related management, policy, law and financial knowledge.

3, we must understand enterprise products and related technologies, such as quality, technical parameters, usage, production technology, technology development trend and so on.

4, we must understand enterprise related

5, we must understand industry related knowledge, including industry characteristics, layout, competition pattern and so on.

6, learn as much as possible about science, technology, history and geography.

Among them, some knowledge is necessary for business work, and some knowledge is very helpful for business work.

The basic knowledge of marketing is the most basic knowledge of salesmen. Imagine a salesperson who puzzled even "what is the market", "demand", "market segmentation" and so on. How to grasp the customers? It is more difficult to understand, analyze and grasp the market.

If you do not know the relevant technology of the product, how do you win the trust of the customer? You say your product is good, and the result is not even the switch. The client obviously does not believe you.

I saw a salesperson with my own eyes, and the customer asked for a "trump card" color TV for half an hour. On the screen, there were only "snowflakes" (even the product manuals were not seen, I didn't know how to fiddle with the remote control, I didn't know how to search the channel).

Customers asked, "what's the difference between orange float and blue float?" you simply replied, "color is different", I'm afraid customers can hardly believe it.

What's more, salesmen who sell floor cleaning products have been unable to explain why the product is only half a barrel (because half a barrel of water is added to it).

It should be noted that in terms of technology, salesmen are "experts" and strong supporters of customers. If they are not familiar with products, it is difficult to open up the situation.

It is also very important to understand the relevant knowledge of enterprises and industries. Do you not understand the market strategy and tactics of enterprises, how to execute them? Do not know the industry and how to compete effectively? A salesperson praises Haikou in front of customers: "as far as I know, there are only 3 Enterprises in China currently producing this product. We are the earliest."

Unexpectedly, customers retorted on the spot: "there are 8 Shanghai alone."

This is not just a question of "face".

　　 業(yè)務(wù)員一定要不斷“充電”，筆者在一個(gè)企業(yè)里面跟業(yè)務(wù)員開(kāi)玩笑：“就是看電視，也盡量不要看什么言情片，多看科普、社會(huì)人文方面的東西，因?yàn)檎f(shuō)不定什么時(shí)候就會(huì)跟客戶(hù)找到共同語(yǔ)言?！痹囅?，一個(gè)姓“卞”的業(yè)務(wù)員向客戶(hù)遞上名片，客戶(hù)說(shuō)：“哎呀，我外婆家也姓卞，是山東的卞，山東的卞姓怎么到了上海呢?中間有故事?！边@就是很好的開(kāi)啟話題的機(jī)會(huì)，接不上可有些掃興。一個(gè)業(yè)務(wù)員，看見(jiàn)客戶(hù)桌子上的“三峽”風(fēng)景照片，就知道這是個(gè)攝影愛(ài)好者，能品出個(gè)一二三，大家當(dāng)然高興。這樣說(shuō)的意思，不是講業(yè)務(wù)員要去研究家族、研究攝影，而是在于，依靠日積月累，加強(qiáng)知識(shí)修養(yǎng)，更有機(jī)會(huì)跟客戶(hù)找到共同語(yǔ)言。