November 5th, " Cloth shoes In our country's glorious development history of more than 3000 years, it is difficult to reach the elegant hall. Speaking of the current situation of the shoe industry, Han Jirong, chairman of Yantai Rong Shun Shoes Co., Ltd., was bitterly grieved. The veteran, who has worked hard for over 20 years in the shoe and shoe industry, is now a leader in the shoe industry. footwear industry Led jointly with the China leather and footwear industry research institute and the national footwear product supervision and inspection center. Molded cloth shoes The national standard has been promulgated and implemented.

For the current situation of the shoe industry, the industry analysis pointed out that although cloth shoes have a thick cultural heritage, but because of lack of innovation, outmoded style, lack of clear market development goals, forming a strange development circle. Specifically, a class of cloth shoe manufacturers stay in the price war. They are not sure how to grasp the popular elements. They do not want to invest in technology innovation. They are old fashioned in technology, materials and equipment. On the other hand, although there is a good brand awareness, but there is no complete production chain, around the "borrow the belly to have children", has actually formed the "standard not accurate" situation. brand Go from bad to worse.

Some enterprises have pointed out that the new samples that their company has worked hard to develop has just been put on the market for less than a week, and the imitations are coming to the market, resulting in a price war. As a result, they are in a dilemma. This has also formed a lot of cloth shoes production enterprises do not put in R & D at any time, see which manufacturers are fashionable in style, the market sales performance is good, just follow suit.

How should the cloth shoes industry break through? Han Jirong believes that first of all, we must have strong professional designers, and strengthen the updated design of styles, colors, fabrics and functions, change people's traditional impression of cloth shoes, and develop the direction of fashion and popularity of cloth shoes. Secondly, strengthen the research and development of functions. Currently, health care and health care are the concerns of people. Foot care can play an important role in eliminating diseases and longevity, and cloth shoes have their own characteristics. At the same time, more innovation in marketing mode and expanding marketing channels.

It is learnt that the implementation of the national standard of molded cloth shoes has ended the history of the non standard production of cloth shoes industry, and promoted the healthy and orderly development of cloth shoes industry. At present, the series of products developed by Rong Shun shoes include high-grade Beijing cloth shoes, cultural concept cloth shoes and business sports leisure series cloth shoes. Insiders pointed out that Chinese cloth shoes should only abandon old and old faces and integrate Chinese elements with international fashion, so as to create China's own modern cloth shoes culture.