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Analysis Of Store Marketing

2010/11/8 13:52:00 80

I am a person.

For the domestic market

Bag management staff, the recent domestic sales stop, the shop has been evaluated, and to share with you.

First, convene management personnel, collect opinions extensively, find out the reasons for the sale, analyze and dissect them, make changes according to the actual situation and put forward suggestions for improvement.

Two. We must constantly innovate and develop new products. But the most important principle is that the price can not be higher than the competitors' price, but the quality must be better than that of them.

Three. Evaluate all the existing stores, find out the stores that sell excellent, good, bad and profitable, keep the capital and lose money, analyze them, and why some can make money or lose money. They are location problems, stream of people problems or internal management problems. Compare anatomy, find out the reasons for the production, expand the money that can make money, and turn off the loss at the expense of business.

Four. If some shops are set up in some small shopping centers with sparse flow of people, the shops must be reassessed and migrated to more shopping centers. The decoration of the shops must also be rearranged.

Five. As regards the package, the current brand line is blurred. It must be re established. Its style should be clear and its own.

characteristic

The price is reasonable, but there must be profit. Try to find new suppliers. The quality is better than the competitors, but the price is cheaper than them, and there must be a certain profit margin.

With the development of China's economy, it is economically capable.

Tourist

There will be more and more people traveling, and they will tend to buy some famous brand products. For example, Hongkong is often full of Chinese tourists queuing up to buy famous brands, so shops must add some famous brand products to attract some economically competent people.

Six. Advertising must be strengthened. Try to imitate foreign brands to hire sexy models of men and women to shoot commercials, and set up brand slogans in more popular magazines, bus stops, modify the existing dull brand logo and rebuild the brand image. Good reputation, prestige, prestige, and emphasis on brand fashion are more professional and high quality than WAL-MART.

Seven. The sales member adopts the system of membership points. It has a certain discount for members. Special discount should be given to the old customers and the high points. But we must pay attention to the discount must ensure that the company has profit or slight profit.

Eight. In terms of staff management, educational staff should be enthusiastic, patient and smiling to customers. In the sales, the commission system is adopted, and the employees are rewarded according to the percentage of each employee's sales. The best sales staff are rewarded at the end of the month, the end of the year and the end of the year to enhance their enthusiasm and competitiveness.