Because the luggage and bag industry is still in the developing stage in China, most brands still adopt the traditional and backward marketing methods, with a long circulation period, a lack of individuality, a price confusion, and a lack of standardized management and service in the market. Therefore, if you want to open a luggage and leather goods store, you'd better choose a brand with competitive and developing prospects.

Product quality

Product quality is the foundation of business. When choosing the luggage brand to join, we must first recognize the quality of the product, because the future competition must be the competition of product quality. Many foreign brands sell special counters in large shopping malls, which are expensive and prohibit many beauty lovers. Some small workshops are cheap, rough and of poor quality. China's luggage market needs a jewelry brand with quality assurance, low price and good quality and keeping up with fashion trends.

Comprehensive strength of the company

Understanding the background and strength of product suppliers is mainly based on whether they really have the ability to support this product. market That is to say, look at its company size, economic strength, market operation capability, advertising support, and other follow-up support and services.

Professional market support

When we look at franchised brands, we should pay attention to whether Brand Company can provide professional marketing planning and channel management planning for customers. Powerful brand luggage companies often invite professional marketing planning agencies to specifically do a series of marketing planning and promotion work for their brands, so that the franchisees and agents of this brand can enjoy full marketing experts' marketing. adviser , training, Consultation And support.