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Costume Quotation: Rise? Not Rising? Are All Questions.

2010/11/9 15:09:00 53

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China

Garment export enterprises

At last, I had enough money to raise the price.

At the autumn fair, which just closed, costumes

Export orders

The price generally increased by about 30% compared to the same period, and the price range of individual products was even as high as 40%.

This is reasonable, but I believe that for many enterprises, the days after rising prices are not easy.

Rising or not rising is a problem.

The price rise in the terminal market has been brewing for a long time relative to the price of raw material market.

As early as the end of last year's industrial meeting, Yang Shibin, director of the China knitwear industry association, expressed confusion about the upside down prices of upstream and downstream products.

He pointed out that

cotton

Prices have gone up too fast, and the prices of terminal products have not risen correspondingly. He thinks there is no downstream pmission. The high price of raw materials will not support for too long.

His views are unanimously recognized by the industry, including the leadership of the China Cotton Textile Industry Association.

Unexpectedly, cotton prices have been unusually strong in the past year, and they have continued to rise.

Raw material is only a heavy bundle of straw. This year, textile and garment enterprises experienced more serious "labor shortage" and increased energy costs.

Every time you take part in an industry activity, "cost" is a topic that can not be carried away.

However, the external environment faced by export enterprises has exacerbated this situation.

I remember when I attended the China Textile and clothing trade exhibition (New York) in July this year, an exhibitor said with a solemn face: "nowadays, foreign businessmen are very expensive."

If at that time, many export enterprises were still unable to quietly digest the rising cost of their own efforts, and then to the September China Textile and clothing trade exhibition (Paris), some exhibitors put forward the "we want to increase the price of foreign merchants" initiative, until November to increase the price into reality.

The reason why the brewing of such a long time, I believe behind the clothing enterprises are helpless and worried.

As said in the three quarter economic operation report of the knitting industry published last week, the rising cost and the appreciation of the RMB are approaching the limit of the enterprise, and the survival of the non priced enterprises will be given a question mark, but the price increase will lead to a reduction in the order.

Although this year's export situation is far better than last year, consumer demand in developed countries is still shrinking, and it continues to tilt towards Middle and low end products.

The trend of order pfer has become more and more intense since 2008. Now it will be unavoidable. It is time to make a careful decision on the direction of textile and clothing export. Industrial restructuring, industry insight has been calling for many years. Nowadays, whether internal or external environment makes this proposition imminent.