1, search engine marketing

There are two kinds of search engine marketing: SEO and PPC.

SEO is search engine optimization, which optimizes website structure (internal link structure, physical structure of Web site, logical structure of website), high quality website theme content, rich and valuable correlation external links, and makes the website more friendly to users and search engines, in order to get the advantage ranking on the search engine to introduce traffic into the website.

PPC refers to the purchase of advertisements on search results pages to achieve marketing purposes. All major search engines have launched their own advertising system, but they are only different forms.

The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic pages, search engine advertising is more effective than traditional advertising, and customer conversion rate is higher.

2, instant messaging marketing

As the name suggests, that is, using the Internet instant chat tool to promote marketing.

就拿現(xiàn)在使用人數(shù)最多的QQ，目前騰訊公司的用戶(hù)已經(jīng)有3乘以10的9次方個(gè)了，真是一個(gè)大的可怕的數(shù)字，但是這些用戶(hù)的大多數(shù)除了能增加點(diǎn)擊率已外可能沒(méi)別的用途了吧，大部分的QQ用戶(hù)也只是騰訊的忠實(shí)用戶(hù)罷了，他們買(mǎi)手機(jī)寧愿多花點(diǎn)錢(qián)要買(mǎi)個(gè)有QQ的，他們卻不知道這軟件可以自己下載，有了一個(gè)有QQ軟件的手機(jī)后他們恨不得一天24小時(shí)的掛著，我都心疼那手機(jī)的電池，他們的目的應(yīng)該是掛出來(lái)一個(gè)太陽(yáng)吧，我真服死了，那一個(gè)太陽(yáng)能當(dāng)飯吃嗎;然后他們還會(huì)干的就是玩那些農(nóng)廠(chǎng)和牧場(chǎng)之內(nèi)的東西，我都不知道那些偷來(lái)的菜能吃嗎，那些花有香味嗎?或者說(shuō)就一天轉(zhuǎn)載幾十篇日志，連買(mǎi)個(gè)內(nèi)褲也要寫(xiě)在心情上，有可能他們知道淘寶網(wǎng)，但他們卻不知道什么是支付寶，他們知道百度的收索引擎，百度的論壇貼吧，卻不知道怎么發(fā)帖子，更不知道百度的博客，百度有

Ah, this platform, as for Dangdang, Jingdong mall, what Internet banks do not know, if we rely on these people to buy things online, the chance is zero.

But these people are not useless. It is best to use them to increase click through rate, because click ranking determines your ranking in the search engine.

So we should make good use of it when we use it.

3, viral marketing

The viral marketing mode comes from the network marketing, using the principle of word of mouth, which is a spontaneous marketing method between users.

Viral marketing is not using viruses or rogue plug-ins to promote and promote, but through a reasonable and effective integration system to guide and stimulate users to actively promote publicity, is based on the user oriented marketing mode.

The premise of viral marketing is to have users of a certain scale with the same hobby and communication platform.

Viral marketing is actually a kind of information pmission strategy. Low cost is a concept. There is no fixed mode. The most direct and effective way is to make profits.

4, BBS marketing

Without careful explanation, I think this application is very common, especially for personal webmasters. Most of them are linked to websites at the gate station while leaving their website links, which can bring hundreds of IP a day.

I know and will use BBS, of course, my loyal users, many of them are some college students and white-collar workers, but these people are very picky about commodities, they will not be very rich. They do not buy online, they will compare with physical shopping, but sell them well to them. They will definitely bring more customers to us with word of mouth marketing.

Of course, for enterprises, BBS marketing is more specific and precise.

5, blog marketing

Blog marketing is the establishment of corporate blogs, the interaction between enterprises and users, as well as the embodiment of corporate culture. In general, business blog, such as industry reviews, job impressions, mood essay and professional skills, are used as the content of corporate blogs, so that users can rely more on enterprises to deepen their brand influence.

Blog marketing can be achieved by self building blog or through the third party BSP. Enterprises can communicate with each other through blogs, so as to enhance customer relationship and improve the effectiveness of business activities.

Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish enterprise news, collect feedback and opinions, and achieve corporate public relations. Although these products do not directly promote products, the process of letting users get close to, listening to and communicating is the best marketing means.

Corporate blogs are similar to corporate websites, but blogs are more popular.

Another is the most effective and feasible way to make use of blogs (people) for marketing. This is always a hot topic in the blogosphere. The interest of Lao Xu and Sina blog is urgent, KESO's blog advertising, the blog advertising alliance of Ho news, the recent blog evaluation activities and so on. This is actually the mainstream and direction of blog marketing.

Blog marketing has the characteristics of low cost, crowd segmentation, close to the masses, fresh, etc. blog marketing often forms people's talk, achieving two good communication effects. This has many successful cases in foreign countries, but there are still few in China.

6. Creative advertising marketing

Creative advertising marketing, perhaps after reading "good housing network hot real estate marketing analysis", you will be inspired by some, enterprise creative advertising can deepen brand influence and brand molding.

Lattice site, I have money, such a pure creative advertising.

7, knowledge-based marketing

Knowledge marketing is like Baidu's "know", through the user questions and answers to enhance user stickiness, you expand the user's knowledge level, the user will thank you, imagine the enterprise may wish to establish an online troubleshooting interactive channel, so that users can experience the company's professional skills and high quality services, or may wish to set up a region, specifically to users to popularize relevant knowledge, regularly updated every day.

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8, event marketing

Event marketing can be said to be hype, it can be a valuable news point or sudden practice in the platform or outside the platform to hype the way to improve the influence, for example: good room network has been hacked for a few minutes, I found it, so the shortest time to write an article, brief introduction of the incident, and sent to a number of frequently active QQ group and forum, of course, if you can write a deep report based on this event will be better, will make more people notice my blog.

9, word of mouth marketing

Although word of mouth marketing is not available in the 2 period, it is more obvious and more important in the 2 era.

Nowadays, word of mouth network and 360 word of mouth information network have done well in these aspects.

10, direct marketing

Direct marketing originated in the United States. Now it has swept all developed countries and newly industrialized countries. It is called "epoch-making marketing revolution" by Western marketers.

The introduction of direct marketing in mainland China has become a pressing matter of the moment.

Some enterprises try to make mail order and telemarketing by themselves, but because of lack of guidance, they are in trouble. Some enterprises want to establish direct contact with their target customers, so as to reduce the staggering waste caused by offensive attacks on non target customers, while others want to improve the accuracy of advertisements.

Direct marketing has less investment, quicker results and better results.

Enterprises can not only regard direct marketing as their main business, but also provide it as an auxiliary means to add icing on the cake to their production and operation.

This way is not only suitable for Internet marketing, but also widely used in traditional marketing, especially in after-sales service.

11, image marketing

Enterprise image is a rational attitude that the enterprise should maintain in the light of the changing market situation, and it should be maintained in the determination of its business strategy, that is, now the colloquial title "CI".

It is in the course of business operation that enterprises are required to be individualized and distinctive, so as to maintain a sustained business objective, policy, means and strategy.

The image of an enterprise is not built overnight. What it needs is a process from beginning to end, from beginning to end. The enterprise image should not only be introduced into the concept, but also the marketing behavior of the enterprise should be introduced into the orbit of "CI".

12, network integrated marketing

Internet integrated marketing communication is a marketing idea and method popular in the West since the 90s of last century.

Compared with traditional marketing, "product centered", it emphasizes "customer centered". It emphasizes marketing is communication, that is, communication with customers and establishing brand relationship with customers.

In fact, it is the use of various media resources on the Internet (such as portals, e-commerce platforms, industry websites, search engines, classified information platforms, forum communities, video websites, virtual communities, etc.) to accurately analyze the location of all kinds of network media resources, user - ball brand network - behavior and input costs, and provide enterprises with one of the most cost-effective network solutions based on the objective reality of enterprises (such as enterprise scale, development strategy, advertising budget, etc.).

Big companies like Baidu promotion and white sheep network are the best in this field.

13, network video marketing

"Through digital technology, product marketing real-time video image signals and enterprise image video signals are pmitted to Internet network.

Customers only need to log on to your website to see the live broadcast of your products and corporate identity.

It is created exclusively in website construction and website promotion to enhance the credibility and reliability of the content of the website.

Until then, all website building and website promotion methods can only play a role in enabling Internet users to find you from the vast sea and Internet world; and "Internet TV marketing" enables you to find your netizens to believe you!

14, network image marketing

Internet image marketing has become one of the most popular ways of Internet marketing nowadays. We often receive creative pictures from friends on QQ, and we see pictures on the major forums.

This is actually a way of image marketing. At present, the way of image marketing in China is thousands of flowers. If you are very creative, you can also master picture marketing very well.

But these pictures are best not to steal everywhere, the original is better, preferably the representative pictures are very good on the travel network.