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Entrepreneurs Must See: How To Create Fashion Clothing Brand?

2010/11/13 14:02:00 78

The focus of China's clothing industry needs to shift from financial to brand and create a more controversial cultural atmosphere.

Chinese clothing enterprises often face two problems: increasing advertising investment and widening sales channels. Why do consumers prefer to buy Western brand clothes instead of domestic brands? When will China fashion clothes build, shape their brands and export to western countries, or even become famous brands such as Paris, New York and Milan?

These questions are very sharp and the answers are very sharp.

What you need to understand is that in the clothing industry, there are many ways besides making and selling fashion clothes.

make money

Fashion clothing is only a small branch of clothing and consumer goods.

Clothing and consumer goods include luxury goods, fashion goods, style samples and non brand clothing.

If you are a good businessman, any one can make you profit, because you are your own brand and manufacturer; if you are a bad businessman, then no one can make you profit, including fashion products.

Fortune's new choice

Let's first understand the difference between fashion and luxury goods:

Luxury goods, including clothing and accessories, symbolize wealth and identity. They do not represent taste, social and personal identity. Luxury means strong financial resources, symbolizing tradition and prestige. Fashion clothes symbolize new trends of change, identity and personality.

Both are quite expensive, but they are pursued by different consumer groups.

In short, luxury shows status, fashion products convey taste and personality.

hold

Luxury goods

Trying to extend to

fashion

It is very difficult in the field.