The so-called "direct approach" approach is also called "reporting approach", "proximity" or "proximity".

It means salesmen use direct statements to arouse customers' attention and interest and then turn to interview.

The contents of the salesmen can be a new product.

However, the content stated must be closely related to the customer, in order to attract customers' attention and interest.

For example, "this commodity is 20% cheaper than the same commodity". "This modified starch (paper raw material additive) can enhance the tenacity and tension of paper and increase production by 20%".

In this way, unnecessary unnecessary words and phrases can be eliminated, and a fact or a truth can be directly stated through the open door, which can immediately attract customers, shorten the process of understanding with customers, and quickly turn to formal interviews.