The so-called vulgar is a kind of false, crude, intelligent, untalented, empty and disgusting things, but many people will believe that they are pure, elegant, wise or charming.

In the marketing circles of Chinese medicine and health care products, the vulgar is the envy of billions of sales enterprises, and many enterprises have imitated each other. But not all enterprises can learn the true meaning, instead, they fall into a vicious circle of vicious circle. The reason why they sum up is always unable to find the idea. It can only be said that planning is not feasible, and the execution is not good, leading to instability, but

The soul of vulgar marketing personality lies in the deep understanding of the mind of consumers.

In a comprehensive way, we grasp the psychology of consumers far beyond any industry. However, we can not exclude that some enterprises' research on consumer mentality is still limited to the primary level. The seemingly effective communication is hidden behind many crises. Advertisements are constantly imitated. Product planning can be moved to another product by changing its name. It can be used completely, and few planning is unique to the product itself. The reason is that it has not really grasped the minds of consumers, and the advertisement that has been rated as the top ten most popular advertisements in the past year is just because the first concept of gift has become the first place in the sale of gifts, and has firmly occupied the first place relying on the strong advertising offensive, which profoundly explains the existence of the first law of the market. We have always said that the marketing of medical and health care products is a marketing mode based on the fundamental needs of consumers, and without exaggeration, no one industry's marketing can be so meticulous.

Only by having a deep understanding of the mind of consumers can we really grasp the relationship between products and consumers and find a plan matching with the DNA of the product itself, so that every product has its own scheme supporting system that matches its own products. The essence of vulgar marketing character lies in a deep understanding of the mind of consumers, and a marketing system that belongs to the product itself, so as to complete the construction of product planning and marketing system quickly.

The spirit of vulgar marketing character lies in the deep understanding of market movement.

We can hardly see that a salesperson in a business can show full leadership prestige to dealers or terminal salesmen, but some people can, because of the lack of so many theoretical support, and not so many rules and regulations. Some of them only have a deep understanding of market movements, know which links, which time and what stage they need to do and how to do, and what extent they can master it skillfully, and know what degree is based on years of experience.

　　在他們的日志中沒(méi)有那些生動(dòng)的口號(hào)，也沒(méi)有像今天的某些“大師”培訓(xùn)中所表現(xiàn)出來(lái)的夸張動(dòng)作，那種聲音，但是他們知道作為一名營(yíng)銷(xiāo)人，應(yīng)該做的是對(duì)產(chǎn)品負(fù)責(zé)，對(duì)廣告負(fù)責(zé)，對(duì)企業(yè)負(fù)責(zé)，用自己的行動(dòng)去實(shí)現(xiàn)產(chǎn)品的銷(xiāo)售，實(shí)現(xiàn)營(yíng)銷(xiāo)過(guò)程中的每一個(gè)細(xì)節(jié)，把招貼畫(huà)帖到最好的位置，把條幅掛到最顯眼的位置，把臺(tái)卡放到所有產(chǎn)品的最前面，把產(chǎn)品陳列到最佳位置，讓整個(gè)出樣表現(xiàn)出企業(yè)的大氣，并且他們?cè)敢庠谌魏螘r(shí)間去維護(hù)關(guān)乎自己企業(yè)與產(chǎn)品的任何顯示資料，也許是那么的微不足道，也許是那么的枯燥，并且還會(huì)成為別人的笑談，但是每年的年終表彰會(huì)議上，那一面面獎(jiǎng)旗，一疊疊獎(jiǎng)金足以說(shuō)明問(wèn)題，惡俗營(yíng)銷(xiāo)性格帶來(lái)的是真金白銀，帶來(lái)的是豐收的喜悅。

The character of vulgar marketing personality lies in its deep expression.

　　之所以被冠以惡俗的名稱，那是因?yàn)橄M(fèi)者們總是在不管是否愿意見(jiàn)到你的時(shí)候都會(huì)遇到你，你如同復(fù)讀機(jī)一樣反復(fù)的重復(fù)著一句話，重復(fù)著同樣的動(dòng)作，而且表現(xiàn)的還是那么夸張，那么的自在，沒(méi)有一點(diǎn)害羞的感覺(jué)，無(wú)論從哪一點(diǎn)來(lái)講，都在深深的影響著接收到信息的每一個(gè)人，同樣是一句話，你可以不厭其煩的講上幾萬(wàn)遍，甚至讓一個(gè)剛剛學(xué)說(shuō)話的孩子也去模仿，同樣一個(gè)廣告片，當(dāng)其他企業(yè)都忙著找新片子的時(shí)候，你的片子依然是幾年前的那個(gè)卡通，幾年前的那個(gè)版本，消費(fèi)者已經(jīng)記憶非常深刻了，但是這種提示依舊還會(huì)在眼前，在耳邊呈現(xiàn)、響起，這種表現(xiàn)手法讓所有的人討厭，更讓所有的人羨慕，因?yàn)檫@種表現(xiàn)方式已經(jīng)深深的影響了一代人，并且還會(huì)繼續(xù)影響下去.

If ten years of grinding a sword are just for the first trial, then the performance of this character is the same thing in ten years. It will also make people feel shocked. What is more valuable is that any imitation enterprise can not learn this kind of vulgar truth. The tiger painted by cats can only be similar in shape, but God is not like the soul.

Sales volume is everything, and consumers willing to pay in Renminbi is enough to explain everything. Any job is virtual. Only sales volume is real.

We use the bad character of this enterprise to talk about this marketing personality, just to remind you: "no doubt," perhaps higher wisdom.