On November 24th, it is well known that Chen Dai Town, Jinjiang City, Fujian, is the most important one in China and even in the world.

In recent years, it is an indisputable fact that the domestic sporting goods market is heating up day by day.

Anta's road is a clear sign, and its brand strategy can be regarded as an example of the industry.

Whether it's a celebrity endorsement strategy or a sponsorship of sports events, Anta always shows itself as a dynamic company in the marketing process, and every sport shoe is full of seduction. This is evident from the promotion of sporting goods market.

In 1999, Ding Zhizhong, general manager of Anta, made an important decision: he signed an agreement with the Chinese national table tennis team, and invited world champion Kong Linghui to become the spokesman of Anta brand image.

In the same period, Anta launched its brand slogan: "I choose, I like". For this reason, Anta quickly gained a higher market recognition.

At the same time, sports marketing development strategy and post marketing financing plan will enhance its control ability in China's local sporting goods market, and may affect the competition pattern of the global sporting goods manufacturers in the Chinese market.

For Anta, these will be effective weapons to use market leverage to subvert the industrial competition pattern.

Coincidentally, in just a few years, the city's 31st degree has also become a strong professional sports brand.

With the keen thinking of national enterprises and the innovative sports marketing mode, people can see the magnificent turn of national brands.

In the aspect of sports marketing, 360 degrees have been lacking in strength. Recently, together with the Asian Games in Guangzhou, its running culture has been deeply rooted in the hearts of the people, accelerating the specialization and internationalization of national brands.

It is understood that the sponsorship of the 31st Asian Games will integrate the world's leading R & D resources and develop more scientific and international products.

The running shoes, which are well protected, ultra light and shock-absorbing, meet the needs of professional athletes. Before that, they have shown their strength in sponsoring professional sports events, and the cooperation with marathon has improved the overall quality and brand image.

This time, the Asian Games will further consolidate and upgrade its existing industry scale and international brand awareness, so as to enhance the added value of products and strive for more market space.

Nowadays, the sporting goods market has gradually concentrated and monopolized to the first line brand, and the market resources and consumer resources have been gradually monopolized.

We are delighted to see the rapid rise of shoe enterprises in Jinjiang.

A pair of shoes has created a big market, and a pair of shoes has created a fast growing city, and it has become the engine to drive the rapid economic take-off of cities and towns.