Recently, the new shopping mall in Yinchuan, which is newly opened in the new century, is located in the Xinhua Department Store Shopping Center, which has been rebuilt and renovated. It can see the store of Ningxia's local enterprises, and the world. designer clothes Competing on the same market. Moreover, the daily sales volume is still far ahead of other brands when the rebate is lower than other brands.

　　 Hsin Chuan clothing has such a remarkable sales volume. Hsing Chuan clothing Hou Jianjun, general manager of the company, thinks that the most important reason is that the "price fixing" of Hsin Chuan clothing. Hsing Chuan's product price is 70% of the same price of other brands, the same quality, Hsin Chuan's lowest price, the same price, the quality of Hsin Chuan is the best. "Low price" has brought tangible benefits to consumers, and has brought a long and lasting market competitiveness to HSK, so that enterprises have been in a steady and sustainable development. Benign circle 。 This year, "Hui Chuan" trademark has been identified as "China's well-known trademark" by SAIC.

In this year's "China International Clothing and Accessories Fair" and "Western China (Yinchuan) second costumes Art Festival", products imported from HSIC clothing have been well received by customers both at home and abroad, further enhancing the popularity and influence of the brand in the region and abroad. It is for this reason that Hsin Chuan has been invited to enter the high-end brand positioning in Ningxia this year, including the discovery of Dai Cheng, Century Golden Flower, Lanzhou Wangfujing department store and Chengdu Qun Guang Department store, and has achieved good sales results.

"A Western garment enterprise can enter these high-end shopping malls, it should be the embodiment of enterprise strength and product competitiveness." Hou Jianjun said.

In the past 17 years, under the objective conditions of the poor western garment industry, Ningxia Hui Chuan Garments Co., Ltd. has insisted on promoting the comprehensive development of enterprises with trademark brand building, making it the only garment enterprise in the twelve provinces of Western China that has entered the top 500 enterprises of China's textile and garment industry, and has become the largest and best quality enterprise in Western China.

At present, the level of technology and equipment and the design and manufacturing technology of suit have already caught up with the advanced level of the country, and the market competitiveness has been greatly improved. Compared with the same period last year, sales revenue increased by 28% and foreign trade exports increased by 52% this year. According to statistics from China National Business Information Center on sales of men's suits in major shopping malls in China, the market share of "Hui Chuan" brand has been in the top three for 5 consecutive years, ranking first in 2006.

In the face of the high-end consumer market such as Century Golden Flower and building modern city, higan is currently developing high-end products and actively meeting new opportunities brought by the new market. Recently, Mr. Hsien Chuan officially hired Mr. Ivano Caitlin as director of brand design, opening up the road of innovation and development towards internationalization.

　　 As soon as we enter the threshold of "12th Five-Year", we will continue to strengthen cooperation with famous international and domestic Brand Company to accelerate the pace of entering the international and domestic market. Striving for 5 years to rebuild two Hui Chuan, let HSI Chuan be among the top 100 garment enterprises in China, and strive to make Ningxia brand a city card for Ningxia.