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"Brand Direct" Will Become The Mainstream Trend Of Tianjin Shopping Mall Next Year.

2010/11/27 14:17:00 58

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Brand direct operation

"The biggest advantage is to allow consumers to enjoy the" global synchronization "of the shopping experience.

It is understood that, with the increasing number of brands and agents in various shopping malls in various parts of the country, "Tianjin has split up".

Market

The "brand direct operation" will also be adjusted as the key mode of next year.

Consumer

In the process of shopping, more benefits can be obtained.

Direct brand increase year by year

Recently, the world's first line brand HUGO BOSS opened in the first German store in a shopping mall in Tianjin Binhai New Area, with more than 1700 single products in store, and achieved synchronization with the world.

The head of the mall said it will further introduce the world's first-line brand, and will achieve the goal of 45% in the next year.

It is easy to see that the phenomenon of "brand direct operation" in Tianjin department stores has been gradually revealed.

According to industry sources, some international first-line brands such as BURBERRY, MontBlanc and so on have long been used.

be run directly by a manufacturer

The way is "separate from the agent".

According to the director of a shopping mall, apart from international brands, the major domestic clothing brands have also joined the strategic layout of expanding the "direct camp".

For example, Metersbonwe, Jin Ba and other leading brands of domestic clothing have begun preparations for the expansion of Direct stores.

The official said, when the "brand direct" has become a major trend of the business model of the mall, the more the first line brands, the greater the proportion of direct brands will be.

"The phenomenon of brand marketing in the mall has developed rapidly in the past two years. This way has saved a lot of intermediate tedious links, which can expand the interests of the brand to the maximum and will become the mainstream mode of the future shopping malls."

Single product style magnified

Another marketing department official said, "aside from the interests of brand dealers," brand direct "to bring the greatest benefit to consumers is to allow them to enjoy" synchronized with the world "shopping experience.

The person in charge further explained that after the direct sale of the brand, the style of its single product would be magnified, and the goods that consumers would see in the counter would be more abundant.

Because this mode adopts the way of global unified management of brand head office, and has greater advantages in brand image building and style display, especially in the speed of listing, consumers can see all the latest styles in the same period, which greatly improves consumers' enthusiasm and enthusiasm for shopping.

"However," brand direct "as a new trend of shopping malls does not apply to all brands. Brand dealers need to understand their own advantages to get better development.