It is understood that the ABC brand of Zhejiang start children products Co., Ltd. was stationed at the Daxiang store in the shopping center of World Expo cultural center at the end of April 2010, and joined hands with famous foreign children's brands such as Nike (children's wear), Levi 'skids and Bobbi to create a new concept of children's theme life shopping paradise. ABC Expo has received nearly 70 thousand visitors in just six months, and has been highly praised and loved by World Expo cultural center and tourists both at home and abroad.

ABC Shanghai World Cultural Center shopping district ABC shop

ABC Expo store is located on the ground floor of the Baoshan shopping mall. The head of the shopping center of the culture center said that ABC was very popular and popular among tourists, not only for its superior geographical location, but also for its high brand awareness and product design in line with the international trend, as well as the planning of multi style series of ABC.

In recent two years, children's products industry is developing rapidly in all kinds of retail trade in China. Among them, children's shoes and clothing market is the fastest developing market module. With the development of children's products market and the continuous rationalization and branding of domestic consumption consciousness, simple product superiority can no longer become the only chip for the brand to compete in the market. Therefore, the establishment of a good relationship between brands and consumers can resonate, which is the real weapon for brands to take root in the minds of consumers.

Cultural idea coincides with ABC.

With the concept of "healthy" and "caring" children becoming more and more the trend of the future development of the whole children's industry, ABC brand's fresh and healthy brand advertising image on CCTV children's channel is also concerned by the majority of parents in the country. The "low carbon" and "healthy" environmental protection concept advocated by this Expo coincides with the ABC brand's "great love" culture. ABC World Expo attracts many consumers' attention. ABC borrowed from this World Expo to conduct a brand culture marketing terminal battle, while improving brand awareness, it also achieved remarkable market benefits.

It is reported that after the closing of the Expo, ABC has also made short-term adjustments. The products and categories of the ABC Expo store will be more abundant. It will bring more perfect and high-quality brand services to tourists in the "post Expo era".