Marketing fables talk about what the other party is interested in.

On one occasion, Edward Chalif needed to raise a sum of money to sponsor a scout to participate in the World Scout Convention held in Europe, so he went to the top American company to see his chairman and hoped that he could help.

Before Edward Charlie's Frye meeting, he was told that he had opened a cheque of $1 million. Later, the cheque was cancelled, and it was specially mounted and hung on the wall as a souvenir.

So when Edward Chalif stepped into his office, he immediately asked about this, and asked for a look at his mounted cheques.

Edward Chalif told him that he had never seen anyone making such a huge cheque and wanted to see it, so he could go back and say it to the boy scouts.

The chairman agreed without any thought, and told Chalif the details of the cheque that he had written at that time.

Chalif did not mention the scouts and did not mention anything about raising funds. He mentioned that he knew what the other party must be interested in.

"After he finished the story of his cheque, I didn't mention it before, and the chairman took the initiative to ask me why I came here today.

So I explained what I came to say.

To my surprise, he not only promised my request, but also promised to sponsor 5 scouts to participate in the Scout Conference, and asked me to personally take part in the project to take charge of all our expenses, and personally wrote a letter of recommendation asking him to provide all the services we need in the head of the European branch.

Edward Chalif said.

Revelation:

This story is worthy of our study. When we want to see a client, we need to know his interests, preferences and experiences through investigation. And these can be used as the topics before the official topic. We must never look at these topics. The distance between two people is close to them.