The reason why clothing has always been the center of fashion topics is that the seven reason is the endless display of women's wear brands.

Although the domestic women's clothing brand claims to have developed synchronously with the international market, the consumer's wardrobe is indeed full of colorful domestic brands.

However, a reality that still makes it difficult and awkward is still there. China has yet to match the international brand of women's clothing.

Moreover, in the domestic market alone, it occupies an absolute advantage in the target consumer group.

Very few.

From the sales rankings of the 100 million shopping malls and ten major shopping malls in Beijing in 2002, we can see that the top ten women's brands in the two list are "white collar", "Mei Mei", "baozi", "Esprit", "SIERLI", "Di Bess" and "Bailong". The market share of their retail sales at the top of the list is only 2% in general, while the market share of the top brands of men's suits, men's shirts and children's wear brands is over 10%.

As a result, the market share of other tens of millions of women's wear brands is even lower.

In terms of annual sales, Huaxin, Wan Shi Li, Mei Mei, Si Li, white-collar, Teng, Huili and other brands have achieved several billion, but with

The brand of men's clothing, such as Shanshan, is quite different.

This is quite different from that of internationally famous brands.

As we all know, the top priority of clothing brand is "CD" (Dior), which has a high reputation and sales volume.

Then, at the speed of running, the brand of Chinese women's clothing has developed over the past decade. Why is it still in such a passive situation?

The designer said, in fact, I was also injured.

If an entrepreneur has forgotten to put an emotional soul into a brand when he creates a brand, the task should be done by the designer.

This is not the case.

In 1993, the China Fashion Designers Association was established, and then launched a series of activities to create Chinese designers.

Known as "China's wind curtain shelter" (the famous Japanese fashion design contest)'s brotherhood costume design competition, let the Chinese see their own designers.

This fully proves that the designers are right.

Preference.

Also let many women's clothing enterprises are delighted.

With the emergence of more design rookies, the cooperation between famous enterprises and famous teachers has begun. The designers who are blessed with millions of people have the opportunity to go to the center of the fashion stage. But now the brilliant new designers are still there today. They are also full of difficulties. The beautiful ideas are always out of tune with the needs of the enterprises. I believe that many people will have a "guess the beginning but not guess the ending".

China's special market environment has made so many clothing entrepreneurs, but failed to achieve several real fashion designers, design is the soul of clothing, designers from inside to outside are deeply reflected in the brand.

Sexy and luxurious "Versace", deviant "West Wood", the classic "Chanel", each brand is accurately displayed.

The inner world.

In Hongkong, there are also a group of famous women's designers supporting the international status of Hongkong women's wear. Yang Qibin, Yin Taiwei, Zhang Tianai, Ma Weiming, Zhang Lulu...

Think again, what women's designers and crystal cards can make us feel the same image and style? For a long time, I only thought of Chen Mili and her "snow song".

How far is our designer brand? Whenever you see a simple and shy design rookie coming to the stage to receive the award, you will be able to resist the expectation that this doubt is full of more...

"Three streams of businesses sell products, second class businesses sell quality, first-class businesses sell.

"The Chinese women's wear brand, which has passed the quality issue, is facing an era of badly needed innovation and urgent need of individuality.

Since failing to prepare for the rainy day, it is also good to make up for it.

The crisis time is bound to be a combination of danger and opportunity. The women's clothing brand that first changes from quantity to quality must be the first to stand shoulder to shoulder with the international brand.