Recently, a new fashion advertisement full of "men's taste" has been officially staged on major TV stations and websites in China.

The five charming male stars' devotion to the show has attracted much attention since it was launched.

Just a few days, the video on the website Youku's demand for more than seventy thousand times.

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TVC's excellent quality, its fashion and the depth of its brand culture have aroused the sympathy of the audience. I'm afraid this is the important reason why it has been widely concerned. "

Brand war and cultural game

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The future brand development hopes to represent a Chinese spirit and lead.

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Chairman Zhou Shaoxiong outlined the significance of TVC's new connotation upgrading.

He said, "the seven wolves brand has been recognized for a long time by Chinese consumers because it has unique advantages compared with other brands. It represents many consumers' fashion experience and inner appeal, reflecting the change and development of the mainstream spirit of China's new era."

Guide

Construction tide

However, at present

From the perspective of cultural development, Chinese clothing brand culture generally stays on the surface stage, and has yet to form a deep cultural symbol with unique brand personality.

Zhou Shaoxiong, chairman of the seven wolves, said: "behind the brand is culture, culture is tomorrow's economy.

"Cultural people" is an important brand economic strategy that the seven wolves have persisted for a long time.

Marketing experts believe that all along,

They all pay great attention to the building of brand culture. This is a far sighted move. Facts have proved that by constantly improving their brand culture, the seven wolves meet the cultural needs of the times and the society on the one hand. On the other hand, they have laid a solid foundation for the development of their own brands and the pformation of their brand values into economic values, thus ensuring their long term market leading position.