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Display Is Not A Product Description: &Nbsp; &Nbsp, But A Customer'S Desire To Buy.

2010/12/7 9:46:00 43

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Sale

It's an activity shared by customers and you. When you sell a physical product, you behave like a host of a game show.

Customers are willing to spend time watching your show, indicating that he does have potential demand. At this moment, you have to grasp the best opportunity.

Remember, display is not a product description, but a desire to make customers decide to buy.

What is the meaning of exhibition display?

Display refers to the way customers are brought to the product before watching and operating through physical objects, so that customers can fully understand the appearance, operation methods, functions and benefits that can bring to customers, so as to achieve the purpose of sales.

Factors affecting display:

There are two elements that affect the display effect.

The product itself;

Salesman

Give customers the feeling and display skills.

The advantages of display:

The display process is a process for customers to understand and experience the interests of products, and is also the best time for salesmen to appeal for product benefits. What can be more directly felt than customers' own operation of products?

The sales staff display the following two advantages:

Customer

I have been willing to spend some time listening attentively to the salesperson's instructions.

The salesperson can explain and demonstrate the characteristics and interests of the products in a sequential, logical, focused and complete manner.

Guidelines for display:

There are only one criterion for display:

For customers' needs, they are presented in terms of characteristics and interests, and are shown to customers through actual operation.

Taboo of display:

One of the mistakes we often make is:

Only do demonstrative operation and explanation of product functions.