Marketing fable The selling point of leather Lille

　　 Peel Foam mineral spring came from France, and sales in the United States increased from $1 million a year to $80 million a year. Leather Lille's success has attracted the attention of many competitors.

In order to remain invincible in the competition, the advertising company of PI Lille has launched a "fast track" company. news value Product advertisement.

Advertising highlights leather Lille beverage is a natural carbonized spring, with small bubbles. Compared with competitive products, it has a unique flavor. It is healthier than all drinks in the market. It is also a good quality drink for the rich, so the price is much higher than that of ordinary cold drinks.

Piril expanded the beverage from the gourmet shop to the advanced market, and used various opportunities to actively promote his beverage, such as the marathon participants from all over the United States, to get a leather Lille T-shirt and a bottle of cool skin Lille drink. As a result of this "upscale" image, the sales of leather Lille drinks have increased rapidly.

Revelation:

There are only two ways to sell a product at a high price. The first is to monopolize the market with a unique product. The two is to add something "empty" to the product, so as to satisfy the vanity of the rich.