Marketing fable The names of others

　　 dale carnegie When I was a child, I once caught a rabbit in the mountain and was happy to bring it home. I didn't expect this to be a pregnant mother rabbit. Soon after that, several rabbits were born.

The rabbits had a big appetite. Carnegie thought, "if I depend on my food to feed the rabbits, do not I get tired?" so he ran to his neighbour and told his playmate: "who can pick alfalfa and plantain grass every day to feed the rabbit, and the rabbit is named after him."

Since then, these rabbits can not only eat delicious food, but also have the same name as those who have adopted their children.

Years later, Carnegie applied the same principle in business. He wants to sell a steel mill to the Pennsylvania Railway Administration, while Tom Sheng is the director of the Bureau. So Carnegie built a large iron and steel plant in Pittsburgh, named "Tom Sheng steel plant". Of course, the business soon became a reality.

Revelation:

How can your product be? customer For many products, customers have a very subtle mentality. People will pay more attention to things related to themselves in psychology. There are many relationships: native place, name, sex, nationality, color, taste and so on. Bringing these information to your product often knocking on the door of some customers.