Quanzhou To Create More Than 100 Billion Yuan Footwear Industry "Aircraft Carrier"
During the "12th Five-Year" period, the shoemaking industry will become one of the 5 carriers of Quanzhou to build over 100 billion yuan "industrial aircraft carrier". In this regard, Xu Jingnan believes that
brand
Under the management, many shoe brands have extended their product lines to
Clothes & Accessories
And accessories, such as the sports brand in Quanzhou now, are all extensions of the original sports shoes brand, including many.
Casual shoes
In recent years, business shoes have successfully completed the upgrading from a single shoe brand to a footwear brand, and clothing brand has extended to the shoe product series.
At present, the shoemaking industry in Quanzhou covers the cluster of sports shoes brand extension to sporting goods industry, and the shoemaking industry that mainly produces sports shoes, including outdoor sports shoes, leather shoes, casual shoes, slippers, cloth shoes and so on. These two parts will develop in the scale of "100 billion industries" under the promotion of independent brand marketing and OEM processing.
Among them, the importance of brand management is obvious, because many brands of products are not produced locally, but the final sale is measured in local enterprises.
How to better promote the pformation of manufacturing from "made in Quanzhou" to "created in Quanzhou", Xu Jingnan stressed the need to upgrade from manufacturing to creation.
In his view, manufacturing is the foundation, creating is to adapt to the development of the market in terms of R & D, production processes and management concepts, and constantly seek for breakthroughs in innovation.
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